iOS and browsers erase the trail
Safari, iOS, and ad blockers cut tracking, so paid leads show up as Direct.
Why SourceLoop
Know exactly which marketing brings you customers
SourceLoop follows every lead from the first click to the sale, across every channel, and tells your CRM and ad platforms what really worked.
Free 7-day trial. Live the same day.
Used by 750+ marketing teams, agencies, and brands
What changed
Marketing changed, and the old way of measuring didn't keep up
Four shifts quietly broke the numbers most teams still plan their budget on.
Every ad platform claims the same lead
Google, Meta, and LinkedIn each count it, so their totals add up to more leads than you got.
Google AnalyticsLeads arrive with no source
In your CRM and Google Analytics, a big share of leads sit under Direct or Unknown.
Ads learn from every form and call, spam included
Smart bidding chases whatever you count as a conversion, junk and all.
How SourceLoop works
From the first click to the sale, and back to your ads and CRM
One record follows each lead from the first visit to the closed sale, then tells your ad platforms which leads were worth paying for and your CRM where each one came from.
The journey
Capture the journey behind every lead
Every visit, ad, and keyword, tied to the form, call, chat, or meeting it led to. Paid and free channels are measured the same way.
- Forms, calls, chats, and meetings in one place
- Seven attribution models, one click apart
The sale
Tie every lead to the sale in your CRM
The source is written onto every contact and deal in HubSpot, Salesforce, or Pipedrive, and won deals come back with their value.
- First and latest touch on every deal
- Revenue from your CRM and billing tool
The ad platforms
Send good leads and sales back to your ads
Google, Meta, Microsoft, and ChatGPT Ads learn from the leads that turned into customers, so bidding finds more people like them.
- Sent from our server, with the deal value
- Junk never reaches the ad platforms
Microsoft AdsThe answer
See which channels bring customers
Leads, good leads, customers, and revenue for every channel, including the free ones your ad platforms never report.
- Organic, email, and AI search get their credit
- Each customer counted once
Every lead type
However a lead arrives, the source comes with it
Forms, booked meetings, chats, payments, and phone calls, each tagged with the channel and campaign behind it.
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Source Google · CPCForm tracking
Capture full lead source on every form submission.
+75 more -
Source LinkedIn AdsMeeting tracking
Tie every booking back to the original marketing source.
+8 more - Source Organic search
Chat tracking
Attribute chat-driven leads back to the right campaign.
+12 more -
Revenue Meta AdsPayment tracking
Connect every payment back to the channel that drove it.
+ Shopify -
Source Google AdsCall tracking
Tie every inbound phone call to the campaign that drove it.
+ more soon
Who it's for
Built for the way your team grows
Agencies
Prove the results you bring to every client, from one account.
- Every client on one screen
- Reports on your own domain
- Real leads sent to each client's ads
In-house marketing teams
Know which channels bring customers, and tell your ads.
- The source behind every lead
- Good leads sent back to your ads
- Revenue from your CRM
Lead generation
For teams that win customers through forms, calls, and chats.
- Calls and forms tied to their ad
- Junk filtered out
- Cost per good lead by channel
SaaS
From the first click to the trial, the payment, and payback.
- Trials and MRR by channel
- Paying customers sent to your ads
- Source on every CRM deal
How it compares
Serious attribution, without the serious price tag
Free analytics stop at page views. Form trackers see only the last touch. Big platforms cost as much as a hire. SourceLoop is the fourth option.
| Free analytics GA4, Plausible   | Form trackers Attributer, Leadsource.io   | Mid-market & enterprise Ruler, Cometly, Heeet, Northbeam     | SourceLoop Enterprise-grade, without the price tag  | |
|---|---|---|---|---|
| Lead source on every form, chat & meeting | ||||
| Full multi-touch journey | ||||
| Funnel & cohort analysis | Limited | |||
| Revenue attribution | ||||
| CRM sync | Limited | |||
| Offline conversions to ad platforms | ||||
| Setup in minutes | ||||
| Starting price | Free | $29 / mo | $400+ / mo | $49 / mo |
Privacy
Measured on your own domain, with consent
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First-party by default
Tracking runs on your own domain, so blockers and cookie limits don't erase the journey.
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Consent-aware
Follows Google Consent Mode, with an optional cookieless mode. A declined visitor isn't tracked.
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Hashed on the way out
Emails and phone numbers are hashed before anything is sent to an ad platform.
How it works
Live the same day
No data team, no rebuild, no three-month rollout.
- 01
Add the snippet
Forms, chats, calls, and calendars are picked up on their own.
- 02
Connect your CRM and ads
One click each. Deals, stages, and spend start flowing.
- 03
See every channel
New visitors are attributed the day you install it.
AI built in
Ask Claude or ChatGPT about any channel
Connect SourceLoop and your assistant reads your ad accounts, leads, and CRM deals. Ask in plain words and get the same numbers as your reports.
- Lead, spend, and revenue questions in seconds
- Turn any answer into a live report
- Set up Slack and email alerts by asking
- Write sale values back onto leads from the chat
Works in 
How the SourceLoop MCP works - 750+Marketing teams, agencies & brands
- 16Countries with customers on board
- 17.5M+Conversions attributed to source
- $180MCustomer revenue tied to channel
Customer stories
Marketing teams that can finally prove what's working
From agencies and SaaS companies to clinics and law firms, teams use SourceLoop to trace every lead and every dollar back to the campaign that earned it.
Halden & Wright Agency
We run paid media for 14 clients. Every lead now lands in their CRM with the campaign, keyword and ad behind it, so we can prove our impact with numbers clients can check for themselves.
- Lower cost per lead
- 41%
- Client accounts tracked
- 14
ploomly B2B SaaS
We started sending only qualified demos back to Google Ads as conversions. Within six weeks, paid search was filling our calendar with buyers who fit our ICP, and close rates followed.
- SQLs from paid search
- +38%
- Demo-to-close rate
- 2.1x
Cedar Row Dental Clinics
Half our new patients book by phone. Multi-touch attribution on every call showed us which ads start a booking and which ones close it, so we cut the two channels that did neither.
- Of bookings now attributed
- 63%
- Monthly spend reallocated
- $9k
Fernhill Legal Professional services
Most of our leads showed up as Direct in the CRM. SourceLoop now gives us the full journey behind every inquiry, chat and call, from the first search to the booked consultation.
- More consults per dollar
- 27%
- Lead channels in one report
- 4
FAQ
Questions that come up first
Is SourceLoop only for paid ads?
No. Paid usually has the largest reporting gap, so more of the product is aimed at it, but every channel is measured the same way: organic search, email, referral, partnerships, social, direct, phone calls, and offline events all land in the same dataset with the same definition of a conversion. Any channel that can send someone to your site gets measured.
Why don't the ad platforms and my dashboard agree?
They cannot. Each ad platform reports the conversions it can claim, inside its own attribution window, using its own model. Two platforms can claim the same sale, and neither one sees the organic search that started it. SourceLoop counts each conversion once, from your own data, so every channel is measured against the same revenue.
Do I have to rip out GA4 or my CRM?
No. SourceLoop runs alongside them. Most teams keep GA4 for behavioural reporting and use SourceLoop for revenue and source, with the source fields written back into the CRM so sales and finance read the same values.
How long before the data is usable?
Install the snippet, connect your CRM, billing, and ad accounts over OAuth, and attribution starts the same day. New visitors are attributed immediately. Multi-touch journeys fill in as your sales cycle plays out.
Is this legal under GDPR?
It is built to be. Tracking is first-party and consent-aware, there is a cookieless mode, personal data can be hashed before anything is sent to an ad platform, and you can host data in the region you need. We publish a DPA and a subprocessor list.
What makes this different from an enterprise attribution platform?
Mostly the price and the setup time. The enterprise tools usually mean a three month implementation and a data engineer to keep it running. SourceLoop is self-serve, live in an afternoon, and priced for a five person marketing team.
