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Kayden Floyd
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Journey
No touchpoints captured
Lead source attribution for ecommerce
Lead source and marketing attribution for ecommerce, surviving iOS 14, ITP, and ad blockers
First-party tracking for Shopify and WooCommerce. True ROAS by channel on a multi-touch model. Server-side conversion sync to Meta CAPI, Google Ads, TikTok, and Pinterest, so Smart Bidding stops flying blind.
Free 7-day trial. Installs on Shopify in under five minutes.
Used by DTC brands and ecommerce stores worldwide
Payment tracking
Tie every Shopify and WooCommerce order back to source
Connect Shopify, WooCommerce, Stripe, or your store via OAuth. Every order, refund, and subscription renewal lands with the full attribution journey, customer LTV, and the original click that drove the buyer in.
- Shopify, WooCommerce, BigCommerce native
- LTV-by-channel reports out of the box
Conversion sync
Recover the conversions iOS 14 took from your ad pixel
Server-side delivery to Meta CAPI, Google Ads, TikTok, and Pinterest. Click identifiers (fbclid, GCLID), hashed customer email, conversion value, currency, all sent automatically. Pixel-blocked, ad-blocked, ITP-blocked browsers stop being a tracking dead zone.
- Meta CAPI, Google Ads, TikTok, Pinterest, Reddit
- No GTM, no DIY CAPI endpoint
Connected ad accounts
Channel attribution
True ROAS, not Meta grading its own homework
Meta's reported ROAS is built on what Meta's pixel can see, plus view-through conversions Meta defines. SourceLoop runs your own multi-touch attribution on first-party visit and order data, so the ROAS in your dashboard reflects your own ground truth, not a self-graded leaderboard.
- Channel ROAS based on real Shopify revenue
- First-touch, last-touch, multi-touch on demand
Website analytics
Store analytics with cart, checkout, and revenue events
Visits, sources, top product pages, devices, locations, conversion goals, and revenue, all in one place. First-party, GDPR-friendly, and tied to actual orders, not just sessions GA4 may or may not have sampled.
- Cart, checkout, payment events out of the box
- Real-time, no sampling, GDPR-friendly
Funnels
Find exactly where the cart abandons happen
Build the visit → product → add-to-cart → checkout → paid funnel in clicks. Slice by source, device, country, or campaign. See which step kills the most carts and which channel still converts when others drop out.
- Cart, checkout, payment events as funnel steps
- Source breakdown for every step
Ecommerce funnel · Last 30 days
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30-50%
Conversions recovered vs pixel-only
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20+
Ad & payment integrations
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Native
Shopify & WooCommerce app
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5 min
Shopify install to first event
FAQ
Ecommerce attribution questions
Does this work with Shopify?
Yes. SourceLoop installs as a Shopify app via OAuth, no theme.liquid edits required. Orders, customers, refunds, subscriptions, and abandoned checkouts all flow in with first-party attribution attached. Multi-currency and post-purchase upsell flows are supported.
What about WooCommerce, BigCommerce, or custom stacks?
WooCommerce works through our plugin or REST API. BigCommerce and custom stacks (headless Shopify, Saleor, Medusa, your own backend) work via our REST API or webhook events. The same attribution model applies regardless of platform.
Why doesn't my Meta-reported ROAS match what's actually happening?
Meta's ROAS is based on the events its pixel sees, which iOS 14 ATT, Safari ITP, and ad blockers cut into. It also counts view-through conversions Meta defines, which often don't map to real causal impact. SourceLoop runs your own multi-touch attribution on first-party visit and order data, so the ROAS in your dashboard reflects what your own data actually shows.
Can I send my Shopify orders back to Meta CAPI and Google Ads?
Yes. Every Shopify order fires server-side to the right ad platforms with the click identifier, hashed customer email, conversion value, and currency attached. Smart Bidding finally has the complete picture.
What about subscription and recurring revenue (Recharge, Bold)?
Subscription events (initial signup, renewal, churn, expansion) flow into SourceLoop with the original acquisition source attached. LTV by channel becomes a standard report, not a custom data project.
Will this slow down my store or hurt Core Web Vitals?
The snippet is under 8 KB gzipped, loads asynchronously, and runs after page load. Zero impact on LCP, FID, INP, or CLS. Many stores see CWV improve after replacing slower analytics scripts with SourceLoop.
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