Alex Morgan
Sarah Chen
Synced
Marcus Lee
Priya Patel
Tom Wright
Mailchimp
Any website
Install on the stack you already ship
One snippet, every framework.
Marketing attribution software
Track where your leads, signups, and customers come from
SourceLoop captures the source and full journey of every visitor that converts, so you can see what marketing actually works. For lead-gen, SaaS, and e-commerce.
Free 7-day trial. No credit card required.
Used by 750+ marketing teams, agencies, and SaaS companies
Track
Track the exact source and journey of every conversion captured from web form, chat, or meeting.
Know the complete journey behind every lead. SourceLoop captures each visit and shows which marketing efforts drive conversions, even for direct and organic traffic.
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Source Google · CPCForm tracking
Capture full lead source on every form submission.
+75 more -
Source LinkedIn AdsMeeting tracking
Tie every booking back to the original marketing source.
+8 more - Source Organic search
Chat tracking
Attribute chat-driven leads back to the right campaign.
+12 more -
Revenue Meta AdsPayment tracking
Connect every payment back to the channel that drove it.
+2 more
Measure
Measure the impact of every channel, campaign, and touchpoint.
See exactly which channels, campaigns, and content drive pipeline and revenue. SourceLoop ties every visit and conversion to channel-level performance, so you can stop guessing what's working.
Optimize
Send qualified leads and revenue back to Google, Meta, and LinkedIn.
Stop optimizing ads for form fills. Push qualified leads, demos, and closed-won deals back to your ad platforms so the algorithms can find more of your real customers, automatically.
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Google Ads sync
Push offline conversions automatically.
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Meta CAPI
Server-side conversion tracking.
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LinkedIn Ads
Qualified leads back to the algorithm.
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Score by deal value
Optimize for revenue, not form fills.
🔕
Things you won't hear anymore
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Marketing lead
Where did the Acme deal come from??
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VP Marketing
Need ad spend ROI by EOD
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Sales rep
This lead has no source... again 🙃
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CFO
What's our true cost per qualified lead?
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Marketing manager
Quick Q about Q3 attribution...
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Founder
LinkedIn or YouTube next quarter?
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Sales
Was that lead from the webinar?
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Agency partner
Need report on which channels closed
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Ops
Form is broken, attribution didn't fire 😭
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Marketing
Is paid social actually working?
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Sales ops
HubSpot says one thing, Salesforce another
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Growth
Just split budget evenly... who knows?
Integrations
Connects every tool from first visit to conversion
Drops into the stack you already run. No rebuilds, no rewiring.
Form builders
Track every form submission, no setup
Auto-detected on any form.
Meeting tools
Capture every demo, discovery, and intro call
From scheduler straight to CRM.
Payments & checkout
Tie every dollar back to the source
Subscriptions, one-offs, ecommerce.
CRMs
Sync attributed leads where sales already works
Two-way sync, fields included.
Pricing
Simple plans, full attribution stack on every tier.
Start free for 7 days. No card required. Cancel anytime. All plans include multi-touch attribution, funnels, and dashboards.
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Essential
Everything you need to start tracking lead source and journey.
$49 /month Save $144/yrStart free trialWhat's inside:
- 1 website
- Up to 500 tracked conversions
- Up to 150k tracked events
- Multi-touch attribution
- Pre-built & custom dashboards
- Funnels
- 1 user
- Connect
ads
- Auto-sync conversions to ad networks
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Most popular
Professional
For growing teams running paid ads and scaling pipeline.
$99 /month Save $300/yrStart free trialWhat's inside:
- 3 websites
- Up to 1,500 tracked conversions
- Up to 500k tracked events
- Multi-touch attribution
- Connect
- Auto-sync conversions to ad networks
- Pre-built & custom dashboards
- Funnels
- 3 users
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Business
For mid-market teams with multiple sites and high volume.
$249 /month Save $744/yrStart free trialWhat's inside:
- Unlimited websites
- Up to 5,000 tracked conversions
- Up to 5M tracked events
- Multi-touch attribution
- Connect
- Auto-sync conversions to ad networks
- Pre-built & custom dashboards
- Funnels
- Unlimited users
Why SourceLoop
Serious attribution. Without the serious price tag.
Most teams pick between free analytics that barely work, form trackers that only see the last touch, or enterprise platforms that cost as much as a hire. SourceLoop is the fourth option.
| Free analytics GA4, Plausible   | Form trackers Attributer, Leadsource.io   | Enterprise attribution Ruler, Cometly, Heeet, Triple Whale, Northbeam      | SourceLoop Built for lean teams  | |
|---|---|---|---|---|
| Lead source on every form, chat & meeting | ||||
| Full multi-touch journey | ||||
| Funnel & cohort analysis | Limited | |||
| Revenue attribution | ||||
| CRM sync | Limited | |||
| Offline conversions to ad platforms | ||||
| Setup in minutes | ||||
| Starting price | Free | $49 / mo | $1,000+ / mo | $49 / mo |
FAQ
Frequently asked questions
Quick answers to common questions. Still need help? Talk to us.
Book a demoHow does SourceLoop track where my leads come from?
We install one lightweight snippet on your site. From then on, every page view, click, and form submission is associated with a visitor and a session. When a lead converts on any form, chat, or booking, we attach all 8+ attribution data points to the lead and push it to your CRM.
Do I need to change my forms or CRM?
No. SourceLoop sits alongside the tools you already use. We work with HubSpot, Salesforce, Pipedrive, Webflow, Typeform, Jotform, Calendly, Cal.com, and dozens more, with no rebuilds.
Can I track leads from sources that aren't tagged with UTMs?
Yes. We use referrer data, landing-page heuristics, and direct-traffic detection so even leads from organic search, LinkedIn posts, or direct visits get an attributed source.
How is SourceLoop different from Google Analytics?
Google Analytics tracks anonymous visits. SourceLoop ties that visit data to specific leads in your CRM and to closed revenue, so marketing and sales can see channel-level pipeline and ROI.
How is SourceLoop different from a big attribution platform?
Big platforms charge enterprise prices for the same outcome. SourceLoop is built for teams that want lead-source, funnel, revenue, and ad-sync data without a six-figure contract or a six-month rollout.
How long does setup take?
Most teams are tracking attribution within an hour: install the snippet, connect your CRM, point your forms at us. No code beyond a single script tag.
Is SourceLoop GDPR compliant?
Yes. SourceLoop is GDPR compliant. We act as a data processor for your visitor data, never sell or share it, and provide tools for consent management, data deletion, and right-to-be-forgotten requests.
Does SourceLoop have an API?
Yes. We expose a full REST API so you can pull lead, attribution, and journey data programmatically or push custom events from your own apps. Full docs ship with every plan.
What happens if I exceed my plan's page views or tracked conversions?
Nothing breaks. SourceLoop keeps capturing leads and attribution past your plan limits, and we'll email you to upgrade when usage stays above the cap. No hard cutoffs, no missed conversions.
