Whole funnel
Lead source attribution for marketing teams
Lead source and marketing attribution, tied to pipeline
Tie every visit to pipeline on a first-party dataset, see channel ROAS and CAC the CMO can trust, and ship executive dashboards to Slack. Stop stitching GA4 exports and CRM screenshots together at month-end.
Free 7-day trial. No credit card required.
Used by 750+ in-house marketing teams
Built for in-house teams
Everything your marketing team needs to prove pipeline impact
Tie every visit to revenue, schedule executive dashboards to Slack, and hand your data team a clean raw-events layer in BigQuery, Snowflake, or Postgres.
CMO-ready
Executive dashboards, scheduled to Slack every Monday.
Your data layer
Raw events exported to BigQuery, Snowflake, Postgres.
Channel attribution
Channel ROAS that finally ties to revenue
Multi-touch attribution rolls up to closed pipeline from your CRM and billing tool. ROAS, CAC, and payback by channel become standard reports, not data-team projects, and the CMO's question gets a real answer instead of a "depends on the model" caveat.
- First-touch, last-touch, multi-touch on one dataset
- Channel ROAS, CAC, payback, all standard
Channel ROAS · Last 30 days
Linear| Channel | Spend | Pipeline | ROAS |
|---|---|---|---|
| $12K | $50K | ▲ 4.2x | |
| $8K | $30K | ▲ 3.8x | |
| $6K | $13K | ▲ 2.1x | |
| $2K | $11K | ▲ 5.4x | |
| $4K | $9K | ▲ 2.3x | |
| $1K | $4K | ▲ 3.6x |
User journey
Walk every lead through the journey, not just the form fill
Open any lead in HubSpot or Salesforce and see every touch they took: ad clicks, blog reads, pricing views, demo bookings, and payment events, all chronological with the source attached.
- Every visit stitched to a person and a deal
- Behavior-based lead scoring, plus source
A
Acme Co · MQL
shivam@acme.com
First touch 
LinkedIn · Paid ·
attribution_q2
Activity
LinkedIn ad click 5d ago
Read /blog/utm-guide 3d ago
Booked demo 1d ago
Marked SQL by sales just now
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750+
In-house marketing teams
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30+
Ad & CRM integrations
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1 hr
To first attribution report
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$0
To start a 7-day trial
Funnels
Build any funnel without filing a data ticket
Drag steps onto a canvas, watch conversion percentages roll in. Slice by source, campaign, or content to see exactly where each channel falls off and where it converts. Marketing ops owns the analytics layer instead of waiting on the data team.
- Drag-and-drop builder, no SQL
- Source breakdown for every step
B2B funnel · Last 30 days
Dashboards
CMO-ready reports that don't need a data analyst
Pre-built executive summary, channel performance, and funnel health dashboards. Schedule them to Slack and email so leadership sees the numbers before they ask. Build custom views with a drag-and-drop builder, no Looker license required.
- Pre-built executive & channel reports
- Schedule to Slack and email
Executive summary Live
Pipeline $184K +18%
CAC $312 -9%
Trend
By channel 
Google $48K LinkedIn $32K 
Email $19K 
Meta Ads $12K
FAQ
In-house marketing questions
How is this different from GA4 for our marketing team?
GA4 tracks anonymous sessions and breaks attribution at 90 days. SourceLoop ties every visit to a person, every person to a deal, and every deal to revenue from your CRM and billing tool. Reports go all the way to closed-won, not just sessions.
We already have HubSpot Marketing Hub. Why add SourceLoop?
HubSpot Marketing Hub does email, workflows, and CRM well. Where it falls short is multi-touch attribution at the visit level (it sees first form fill, not the journey before it). SourceLoop sits alongside HubSpot, captures the journey, and writes attribution back into HubSpot's standard properties.
Will my CMO actually use this?
The Executive Summary dashboard is built around the questions a CMO asks: ROAS by channel, pipeline by source, CAC trend, payback period. Schedule it to Slack on Monday morning and the answer is in the inbox before the meeting.
How long does implementation take?
Most teams are tracking attribution in under an hour: install one snippet, OAuth into your CRM, point your forms and calendars at us. The first reports populate the same day.
Can my data team export the underlying events?
Yes. Every event is exportable to BigQuery, Snowflake, or Postgres on a stable schema, plus a full REST and webhook API. Your data team gets the raw layer, your marketers get the dashboards.
