Cost per booking
Lead source attribution for healthcare
Tie booked appointments to the channel that drove them, privacy-safe
Most patients still pick up the phone. See cost per booked appointment by channel, attribute the calls and forms that fill your schedule, and keep it HIPAA-conscious with first-party tracking that captures no PHI.
Free 7-day trial. No credit card required.
Used by 750+ marketing teams, agencies, and SaaS companies
Built for healthcare
Patient acquisition, attributed to channel, without capturing PHI
Cost per booked appointment by channel, patient acquisition rolled up to source, and privacy-safe tracking built for clinics, dental, and multi-location medical groups.
Acquisition by source
See which channels bring patients, not just clicks and impressions.
Privacy-safe
No PHI captured, first-party, consent-based, BAA available.
Channel attribution
See cost per booked appointment, by channel
Multi-touch attribution on a single first-party dataset. Match every inquiry to the ad, search, and campaign that drove it, then divide spend by booked appointments so you know your real cost per patient, not just cost per click.
- UTM, GCLID, and keyword on every inquiry
- Cost per booked patient, by campaign
Booked appointments · by channel
Last 30 days| Channel | Spend | Booked | Cost/booked |
|---|---|---|---|
 Google Ads | $8.4K | 200 | $42 |
 Meta | $5.2K | 90 | $58 |
 Local Search | $2.3K | 121 | $19 |
| Referral | $0 | 84 | $0 |
| $0.4K | 37 | $11 |
Call tracking
Attribute the calls that book appointments
Patients call. Connect CallRail, CallTrackingMetrics, or Invoca and every inbound call becomes an attributed lead, matched to the caller's web journey. We attach the source and campaign, never the conversation or any patient detail.
- CallRail, CallTrackingMetrics, and Invoca
- Source and campaign on every call
NP
(312) 555-0177 · New patient call
Inbound · matched to web session
First touch
Google · CPC ·
brand_search
Google · CPC ·
brand_search Journey before the call
Google Ads click 2d ago
Visited /services 2d ago
Called the clinic 1d ago
Booked appointment just now
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No PHI
Privacy-safe, HIPAA-conscious
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Bookings
Booked appointments attributed
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30+
Ad, call & CRM integrations
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Multi-site
Per-location attribution
Appointments dashboard
Watch bookings by source in real time
A live view of bookings, cost per booked appointment, and the channels driving them, pre-built and tied to your call and form events. No custom event setup, no spreadsheets, no 90-day attribution cliff.
- Real-time, full-fidelity, never sampled
- First-party, consent-based, no PHI captured
Bookings by source Live
Booked 642 +21%
Cost/booked $38 -9%
Trend
By source Google Ads 200 Local Search 121 Meta 90
Google Ads 200 Local Search 121 Meta 90 Referral 84
Email 37
Direct 110
Patient funnel
See drop-off from visit to showed appointment
Build the patient funnel in clicks: visit, form or call, booked, showed. Slice by source so you can see which channel fills the schedule and which one fills it with no-shows, then move spend accordingly.
- Build any funnel in clicks, no SQL
- Source breakdown for every step
Patient funnel · Last 30 days
Conversion sync
Send booked appointments back to your ads
Forward booked-appointment conversions to Google Ads and Meta as server-side offline conversions, with hashed identifiers and no PHI, so your campaigns optimize toward patients who actually book, not just clicks.
- Real-time, server-side via Conversions API
- Hashed identifiers only, no PHI leaves your account
Booked-appointment conversions
Google Ads 642 Live Meta CAPI 418 Live Local Search 121 Live 
TikTok Ads 53 Live FAQ
Healthcare attribution questions
How do you attribute patients who call to book?
Connect CallRail, CallTrackingMetrics, or Invoca and every inbound call becomes an attributed lead next to your form and chat inquiries. SourceLoop matches the call to the caller's web session, so the phone booking carries the same source and campaign as an online form. Calls from offline sources still record, tagged as Direct.
Is SourceLoop HIPAA compliant?
SourceLoop tracks marketing touchpoints, the ads, pages, and campaigns that bring someone to your site, not medical records or clinical data. No protected health information is captured. All tracking data stays first-party on your domain and is never sold or shared across customers. If your use case needs a Business Associate Agreement, talk to our team before you start so we can scope it with you.
Which campaigns actually drive patient inquiries?
SourceLoop captures UTM parameters, GCLID, and the keyword on the first visit and keeps them through the session, so each inquiry shows the exact ad and campaign that produced it. You can report cost per booked patient by channel, not just cost per click.
Does this work for multi-location practices?
Yes. Track each location's site, numbers, and campaigns in one place, and compare which channels perform per location. Calls to each location's tracking number are attributed independently.
Do we need to change our booking tool or EHR?
No. SourceLoop runs from one snippet on your website plus your call tracking connection. It works alongside your existing booking forms, scheduling tools, and phone system without changing them.
