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SourceLoop

Lead source attribution for agencies

Lead source and marketing attribution that proves your agency's value to every client

Multi-client workspaces, white-label dashboards, and scheduled reports that ship straight to your client's Slack on Monday morning. Stop fighting GA4 screenshots and start showing real ROI.

Free 7-day trial. Partner pricing for 3+ workspaces.

SourceLoop client dashboard showing channel performance and ROI for an agency client

Trusted by 200+ marketing and growth agencies

  • Bennett
  • Vectivo
  • Siite
  • Huemor
  • Infludata
  • Wonsulting
  • Orchly
  • PacificCrest
  • ReachTopCPA
  • BrassAnimals
  • TechCXO

Channel attribution

Show every client which channels actually drove their pipeline

Multi-touch attribution on a single first-party dataset per client. Switch between first-touch, last-touch, linear, U-shaped, and W-shaped models in one click. Settle the "which campaign actually worked" argument with data, not opinion.

  • First-touch, last-touch, multi-touch on the same data
  • Channel ROAS rolls up to closed revenue
Learn more about attribution
SourceLoop channel attribution view showing pipeline by source for an agency client

User journey

Walk clients through every touch a buyer took

Open a contact, see every visit, click, form submission, demo booking, and payment in one chronological view, with the source on each touch. Show the client a real journey instead of a chart that rounds the truth off.

  • Every interaction stitched to a person
  • Lead score and source on every record
Learn more about Contacts Hub
A

Acme Co · Lead

shivam@acme.com

First touch LinkedIn · Paid · attribution_q2
Activity
LinkedIn click 5d ago
Visited /pricing 3d ago
Booked demo 1d ago
Closed-won $24K just now

Website analytics

GA4-grade reports without the GA4 reporting tax

Visits, sources, top pages, devices, locations, conversion goals, all pre-built and tied to lead and revenue events from the client's CRM. No custom event setup, no BigQuery joins, no 90-day attribution cliff.

  • Real-time, full-fidelity, never sampled
  • First-party, GDPR-friendly, cookieless option
Learn more about website analytics
SourceLoop website analytics dashboard showing visits, sources, and conversions

Funnels

Show drop-off in client funnels with one chart

Drag steps onto a canvas, pick a window, watch the conversion percentages roll in. Slice by source so the client sees exactly which channel converts at which step, and where to put more spend.

  • Build any funnel in clicks, no SQL
  • Source breakdown for every step
Learn more about funnels

Client funnel · Last 30 days

4,820Visit
2,990Pricing
↓ 38%
1,360Form view
↓ 55%
590Signup
↓ 57%

Conversion sync

Push first-party conversions back to client ad accounts

Server-side delivery to Meta CAPI, Google Ads, LinkedIn CAPI, and every other major ad platform, with hashed identifiers and click IDs handled per-platform. Smart Bidding finally has the full signal, not the iOS-14-pixel-truncated one.

  • Real-time, server-side via Conversions API
  • No GTM, no DIY CAPI endpoint to babysit
Learn more about conversion sync

Connected ad accounts · client view

Google Ads Last sync 8s ago 2,140 Live
Meta CAPI Last sync 12s ago 1,820 Live
LinkedIn CAPI Last sync 22s ago 624 Live
TikTok Ads Hourly batch 312 Pending

FAQ

Agency questions

Can I manage multiple clients in one SourceLoop account?

Yes. Every client gets their own workspace with isolated data, integrations, and team access. Agency owners can manage all client workspaces from a single dashboard with one consolidated bill or per-client billing, your call.

Can I white-label dashboards for clients?

Yes. Add your agency's logo, color palette, and domain to dashboards. Schedule branded reports to client Slack channels or email. Clients can also have read-only login access if you want them inside the platform directly.

Do you have agency pricing?

Yes. Agencies on three or more client workspaces qualify for our partner pricing, which includes consolidated billing, partner support, and revenue share on referrals. Email hello@sourceloop.ai with the subject "Agency partner".

How fast can I onboard a new client?

Under thirty minutes per client. Add their domain, install the snippet, connect their CRM and ad accounts via OAuth, pick a starter dashboard. Attribution starts flowing in real time.

Can I show clients exactly which channels drove their pipeline?

Yes. Multi-touch attribution rolls up to closed revenue from the client's CRM and billing tool. Switch between first-touch, last-touch, U-shaped, or W-shaped models in a click to settle internal client debates with data.

Track every conversion to its true source

Capture and send full attribution data from every signup, lead, booking, and sale to your CRM and ad platforms, so you know exactly what's driving revenue.

Without SourceLoop

Untagged

Kayden Floyd

kayden@abc.com

  • SourceUnknown
  • MediumUnknown
  • CampaignUnknown
  • Landing pageUnknown
Journey
No touchpoints captured

With SourceLoop

Auto-tagged

Kayden Floyd

kayden@abc.com · Acme Co.

  • Channel Paid Social
  • CampaignFree_demo
  • Landing page/pricing
Journey
Synced to HubSpot Google Ads Meta