A note from our founder
Dear marketer,
I built SourceLoop because I lived this problem as a one-person marketing team. A few years ago I was the entire marketing function at an ad-tech startup, running paid and organic campaigns across Google, Meta, and LinkedIn, and catching every lead myself.
Our site ran a Contact Form 7 form, and the simplest question was the one I could never answer cleanly: which ad actually drove this submission? So I did what solo marketers do. I wrote scripts. I stitched UTMs and click IDs onto the form payload, pushed them into HubSpot, and held the whole thing together with tape, so a lead would at least land with its source attached. It worked, barely, and it broke every time a platform changed something.
Then we moved the site to Framer, and the patchwork fell apart. Now I had to connect Framer's forms, get Calendly bookings to match back to the right contact, and keep HubSpot deals updating as people moved from form fill to booked call to closed. Every tool spoke a slightly different language, and I had quietly become the glue holding the whole stack together.
The expensive attribution platforms were not the answer either. They cost a fortune, took months to set up, and still would not do the one thing I needed: tie a lead back to the ad that drove it, across the exact tools I already used. The simple version, one snippet that captures the source, follows the person through forms, calls, and deals, and keeps every system in sync, just did not exist.
So I built it. SourceLoop is the tool I wish I had had back then: own your first-party data, tie every touch to revenue, and stop being the glue between your forms, your CRM, and your ad platforms.
If you have ever rebuilt the same lead-source workaround after a tool update, or watched a booking land in your CRM with no idea which ad paid for it, this one is for you. Thank you for reading.
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