Our story

Built by marketers who lost sleep over “Direct / None”

SourceLoop started with one solo marketer, a pile of late-night integration scripts, and a question that should have been simple to answer: which marketing campaign drove this conversion?

A note from our founder

Dear marketer,

I built SourceLoop because I lived this problem as a one-person marketing team. I was the entire marketing function at an ad-tech startup, running paid ads, SEO, content, email, and social, and catching every lead myself.

Our WordPress site ran on Contact Form 7, and the simplest question was the one I couldn't answer: where did this lead come from? A Google search, a LinkedIn post, a newsletter, a referral? So I wrote scripts that stitched UTMs and referrers onto each form and pushed them into HubSpot. It worked, barely, and broke whenever anything changed.

The workaround

cf7-utm-fix.js works, barely

// copy lead source into form
const q = params(location);
for (const k of ["utm_source",
  "utm_medium", "referrer"])
  setHidden(k, q.get(k));
// TODO: breaks on HubSpot update

Then we moved to Framer, and my WordPress scripts became useless. Framer forms, Calendly bookings, HubSpot deals: every tool spoke a different language, and I had become the glue holding the stack together.

The expensive attribution platforms didn't help. They cost a fortune, took months to set up, mostly cared about ad spend, and still couldn't reliably tell me where a lead came from once it moved through the tools I already used.

So we built it. SourceLoop is the tool I wish I'd had. It captures every lead on your own domain, whether it arrives through a form, a meeting, a chat, or a call, and follows it from first touch to closed revenue across search, social, email, referrals, and ads. The source lands in your CRM on its own, so nobody has to be the glue anymore. Whether you run marketing in-house or for clients, you finally get an answer everyone can trust.

Shivam Kumar Founder, SourceLoop

The problem

Attribution is broken at both ends, and the middle keeps shrinking

Most teams are stuck choosing between tools that cost too much, tools that see too little, and a privacy landscape that quietly breaks both.

01
Enterprise attribution costs more than the team

Six figures a year, a quarter to roll out, and a black box engineering cannot audit. Most teams cannot justify it, and the ones who can still wait six months for a dashboard.
02
Free analytics stop at the form

They count anonymous page views, or they capture a submission and end there. Nothing follows a real person through to closed revenue.
03
Privacy-first browsers delete the evidence

iOS 14, Safari ITP, and ad blockers strip out a third to half of conversions. Ad platforms then optimize on a missing signal, so budget chases the wrong people.
04
Every tool speaks a different language

The form, the booking tool, and the CRM each hold a piece of the same person. Somebody on the marketing team ends up being the glue, by hand, forever.
05
Revenue that closes later never makes it back

The call, the demo, and the deal happen weeks after the click. By the time money lands, the campaign that started it has already fallen out of the window.

The solution

So we built the pieces that were missing

One snippet captures the source on your own domain. SourceLoop sends it to your CRM and marketing platforms, and keeps it until the deal closes.

By the numbers

Trusted by teams at scale, all over the world

Not vanity metrics, just what the platform has quietly handled for teams like yours.

750+Marketing teams, agencies & brands
16Countries with customers on board
17.5M+Conversions attributed to source
$180MCustomer revenue tied to channel

Built by marketers who lost sleep over “Direct / None”

Attribution is broken at both ends, and the middle keeps shrinking

Enterprise attribution costs more than the team

Free analytics stop at the form

Privacy-first browsers delete the evidence

Every tool speaks a different language

Revenue that closes later never makes it back

So we built the pieces that were missing

Trusted by teams at scale, all over the world

Track every conversion to its true source