Our story

Built by a marketing team that got tired of guessing which campaigns actually worked

SourceLoop started with one solo marketer, a pile of late-night integration scripts, and a question that should have been simple to answer: which marketing campaign drove this lead?

A note from our founder

Dear marketer,

I built SourceLoop because I lived this problem as a one-person marketing team. A few years ago I was the entire marketing function at an ad-tech startup, running paid and organic across Google, Meta, and LinkedIn, and catching every lead myself.

Our site used to have a Contact Form 7 form, and the simplest question was the one I could never answer cleanly: which ad actually drove this submission? So I did what solo marketers do. I wrote scripts, stitched UTMs and click IDs onto the form payload, pushed them into HubSpot, and held the whole thing together with tape. It worked, barely, and it broke every time a platform changed something.

Then we moved the site to Framer and the patchwork fell apart. Framer forms, Calendly bookings that had to match back to the right contact, HubSpot deals updating as people moved from form fill to booked call to closed. Every tool spoke a slightly different language, and I had quietly become the glue holding the stack together.

The expensive attribution platforms were not the answer either. They cost a fortune, took months to set up, and still would not tie a lead back to the ad that drove it across the exact tools I already used. The simple version just did not exist.

So we built it. SourceLoop is the tool I wish I had had back then: own your first-party data, tie every touch to revenue, and stop being the glue between your forms, your CRM, and your marketing platforms. If you have ever asked which marketing campaign drove a lead and had no clean way to answer, this one is for you.

Shivam Kumar Founder, SourceLoop

The problem

Attribution is broken at both ends, and the middle keeps shrinking

Most teams are stuck choosing between tools that cost too much, tools that see too little, and a privacy landscape that quietly breaks both.

01
Enterprise attribution costs more than the team

Six figures a year, a quarter to roll out, and a black box engineering cannot audit. Most teams cannot justify it, and the ones who can still wait six months for a dashboard.
02
Free analytics stop at the form

They count anonymous page views, or they capture a submission and end there. Nothing follows a real person through to closed revenue.
03
Privacy-first browsers delete the evidence

iOS 14, Safari ITP, and ad blockers strip out a third to half of conversions. Ad platforms then optimize on a missing signal, so budget chases the wrong people.
04
Every tool speaks a different language

The form, the booking tool, and the CRM each hold a piece of the same person. Somebody on the marketing team ends up being the glue, by hand, forever.
05
Revenue that closes later never makes it back

The call, the demo, and the deal happen weeks after the click. By the time money lands, the campaign that started it has already fallen out of the window.

The solution

So we built the pieces that were missing

One snippet captures the source on your own domain. From there SourceLoop keeps it flowing to the two places it matters most, your CRM and your marketing platforms, and holds on to it for as long as the deal takes to close.

By the numbers

Trusted by teams at scale, all over the world

Not vanity metrics, just what the platform has quietly handled for teams like yours.

750+

Marketing teams, agencies & brands
16

Countries with customers on board
17.5M+

Conversions attributed to source
$180M

Customer revenue tied to channel

Built by a marketing team that got tired of guessing which campaigns actually worked

Attribution is broken at both ends, and the middle keeps shrinking

Enterprise attribution costs more than the team

Free analytics stop at the form

Privacy-first browsers delete the evidence

Every tool speaks a different language

Revenue that closes later never makes it back

So we built the pieces that were missing

Trusted by teams at scale, all over the world

Track every conversion to its true source