LinkedIn posts
Prospecting
$8,240 spend · 217 conversions
Without SourceLoop
Untagged
Kayden Floyd
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Journey
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MCP server
Marketing attribution MCP server for Claude and ChatGPT
Ask Claude, ChatGPT, or Cursor where your leads, conversions, and revenue come from. SourceLoop answers from your real data, with the same numbers as your dashboard.
Used by 750+ marketing teams, agencies, and SaaS companies
How it works
Your AI asks, SourceLoop knows what your numbers mean
Claude and ChatGPT don't know your business. SourceLoop gives them your definitions, logic, and context, and checks the data first.
- Your definitions A lead, a good lead, and a customer mean exactly what they mean in your account.
- Your logic Cost per lead and ROAS use the same engine as your dashboard, worked from totals.
- Your context Your currency, time zone, CRM stages, and every website you manage.
- Your data health A broken form or an expired connection is flagged before any number gets explained.
Why connect SourceLoop
Same question, three very different answers
An assistant only knows what it can see. Here's what each one can tell you about your revenue.
"Which campaigns drove the most revenue last quarter?"
ChatGPT on its own I don't have access to your ad accounts or your sales data. If you export your campaigns and your revenue as CSV files, I can try to match them up.
- Only what you paste in
- Your leads and revenue
- Ad spend
- Any live data
With an ad platform's MCP Brand search recorded 46 conversions at $54 each. I can't see which of those turned into revenue, or what your other channels did.
- Its own campaigns and clicks
- Revenue from your sales
- Organic, AI search, and other ads
- Each lead's journey
With SourceLoop Brand search drove $118k in revenue from $9.4k of spend. Your site's visit history shows 1 in 4 of those buyers first came from a Meta ad about 3 weeks earlier, so pausing Meta prospecting would likely cut brand search revenue too.
- Every visit, tracked first-party
- Every channel, joined into one journey
- Leads, conversions, and revenue
From question to action
Ask, check, and act without leaving the chat
One conversation takes you from a question to a report your team can open, with the data checked on the way.
Ask your data
Ask about any channel, campaign, or lead
Type the question you'd ask an analyst. The answer comes from your own data, worked out the way your dashboard works it out.
- Leads, revenue, and spend by channel or campaign
- Every visit behind one lead or customer
Answers you can trust
It checks the data before it explains it
A broken form tag or an expired ad connection looks exactly like a bad week. SourceLoop tells your assistant which one it is.
- Tracking, ad connections, and CRM sync checked first
- Every answer states what each metric counts
Act on the answer
Turn an answer into a report, an alert, or a sale on record
An answer is rarely the end. Ask your assistant to keep it, share it, or watch it for you.
- Live reports, shared as a link in your brand
- Slack and email alerts for good leads or rising costs
- Sale values written back to each lead
For agencies
Every client in one conversation
One connection covers every client website you manage. Ask across all of them at once, then draft each client's update from their own numbers.
- Compare every client in one answer
- Draft monthly updates from real numbers
What to ask
Questions worth asking on day one
Pick one, then copy it or open it straight in Claude or ChatGPT once SourceLoop is connected to your account.
Check SourceLoop's data health, then give me last week versus the week before: conversions, revenue, spend and cost per lead, split by channel.
What changed most between last week and the four-week average? Only mention things that moved more than 15%, and say whether the change is big enough to be real given the volume.
Summarise last week for a non-marketing audience in five bullets. No jargon, and state what each number counts.
Which campaigns produced leads last week that already have deals attached, and which produced leads with nothing behind them?
Our cost per lead went up last week. Work out why: break spend and conversions down by channel, then by campaign inside whichever channel moved most, and tell me whether it was a spend increase or a conversion decrease.
Conversions fell on Tuesday. Before blaming marketing, check data health for that day and tell me whether the drop is real or a tracking gap.
Compare this month's traffic mix with last month's by source and device. Has the mix shifted in a way that would explain a lower conversion rate on its own?
Show me the funnel from first touch to closed won for this quarter and last, and tell me which single step accounts for most of the difference.
If I had 20% more budget next month, where would you put it? Use closed revenue rather than lead volume, and tell me how confident you are given the sample size.
Which campaigns have spent more than 2,000 this quarter and produced no closed revenue? Show the spend and the number of leads for each.
Compare cost per acquisition and lifetime value by channel, and tell me the payback period for each. Say which channels are profitable and which are only cheap.
What would our cost per lead look like if I cut the worst-performing 20% of campaigns by spend? Be explicit about what that estimate assumes.
List every website I have access to, then give me last month's conversions, spend and cost per lead for each, as one table sorted by spend.
Across all my clients, which ones had a worse cost per lead last month than the month before? For each, name the channel most responsible.
Draft a short monthly update for Acme: what worked, what did not, what I am changing next month. Use their numbers and state the date range you used.
For each of my clients, what share of last month's conversions could you tie back to a source, and what explains the rest? Those with the biggest gap are the ones whose reports I should caveat.
Setup
Connected in 30 seconds, no code
- 1 Add SourceLoop as a connector Paste the server URL into Claude, ChatGPT, Cursor, or any MCP client.
- 2 Sign in and choose access Sign in with your SourceLoop account and pick what the assistant may read or change.
- 3 Ask your first question Ask in plain English. Your assistant picks the right tools and shows its numbers.
Works with the AI tools your team already uses
Claude- ChatGPT
Cursor
Windsurf
Zed
Perplexity
Security
You decide what your AI can see and do
The connection can only do what its permissions allow. It reads your attribution and CRM data, and never touches your ad accounts or budgets.
- Sign in, or use a scoped key Chat apps sign in with your SourceLoop account. Scripts and editors use an API key.
- Read-only unless you allow more Tools that write are only offered when you grant write access, however a question is phrased.
- Personal details stay masked Names, emails, and phone numbers are hidden unless the connection is allowed to read them.
- Revoke in one click Remove a connection or a key from the app without touching anything else. It never edits your ad accounts.
FAQ
MCP server, frequently asked
What is MCP, and why does SourceLoop support it?
Model Context Protocol (MCP) is an open standard, first developed by Anthropic, for connecting AI assistants to live tools and data. With SourceLoop connected, Claude, ChatGPT, Cursor, and other MCP clients can answer questions from your real lead, ad spend, and revenue data, with the same numbers as your dashboard.
How is this different from Google Ads' or Meta's own MCP?
An ad platform's connection sees that platform's campaigns and the conversions it counted. SourceLoop sees every channel, including organic search, AI search, referral, and Direct, joins them to your conversions, CRM, and revenue, and keeps the journey of each lead. So you can ask which channel brought revenue, as well as which ad got clicks.
Which AI tools does this work with?
Claude, ChatGPT, Cursor, Windsurf, Zed, and any other client that supports remote MCP servers, plus agents you build yourself.
What can the assistant look at?
The same data your reports run on: leads, conversions, and revenue by channel, campaign, ad, and landing page, next to ad spend; funnels and conversion paths; contacts, companies, and their journeys; lifetime value; and a data health check. Same numbers, same filters, as the app.
Can the assistant make changes?
Only if you grant write access. It can create and edit reports, share a report link, set up Slack and email alerts, and record a sale's value or status on a contact or company. It can't change your ad accounts or your budgets.
Is my data safe?
You sign in with your SourceLoop account or use a scoped API key, and choose what the assistant may read or change. Personal details stay masked unless you allow them. Revoke any connection in one click.
Which plans include MCP?
Professional and Agency. Every free trial can try it.
How do I set it up?
Add SourceLoop as a connector in Claude or ChatGPT and sign in, or paste the server URL and an API key into Cursor. It takes about 30 seconds, with no code.
