Contact record
Contacts hub
A lightweight CRM with attribution baked in
Every contact lands with first-touch, last-touch, and full multi-touch journey already attached. Activity timeline, smart segments, lead scoring, and two-way sync with HubSpot, Salesforce, and Pipedrive.
Free 7-day trial. No credit card required.
Used by 750+ marketing teams, agencies, and SaaS companies
Contacts stack
Contact records that answer where every lead came from
A built-in lightweight CRM with source, journey, lead score, and revenue on every contact, synced two ways with HubSpot, Salesforce, and Pipedrive.
Two-way CRM sync
HubSpot, Salesforce, Pipedrive, and Attio.
Contacts by source
See which channels bring your best contacts.
Full journey
Every touch on the contact, first click to close.
Lead scoring
Score and grade contacts by fit and behavior.
A
Acme Co · Shivam K
shivam@acme.com
First touch 
Google · CPC ·
search_ad
Activity
Visited /pricing 2d ago
Started chat 1d ago
Booked demo 4h ago
Paid $99/mo just now
Lead score 92 / 100 ▲ High intent
Contact detail
Source, journey, and score on every record
Open any contact. See where they came from, every touch they took to get to a decision, the lead score we calculated, and the revenue they brought in. No more bouncing between Google Analytics, your CRM, and a spreadsheet.
- First-touch and last-touch on every record
- Behavior + source-based lead scoring
Smart segments
Build any list, sync it anywhere
Filter contacts by source, campaign, content viewed, deal stage, lead score, or any custom property. Save as a reusable segment, share with the team, or push to Google Ads, Meta, LinkedIn, and your email tool as a customer audience.
- Filter by source, campaign, or lead score
- Sync to ad platforms and email tools
Segments · 5 active
All contacts 1,284
Paying customers 94
Demo last 30d 47
Lead score > 80 61
How it works
Three steps from snippet to a working contact database
No manual contact entry, no spreadsheet imports.
-
<script src="https://cdn.sourceloop.ai/sl.js" defer></script>
01Install the snippet
Page views, conversions, chat, demos, and payments start flowing.
- A
shivam@acme.com
- Source Google / CPC
- Touches 7
- Status Paying
02Contacts created automatically
Every conversion creates or updates a contact with full attribution.
-
Two-way CRM sync
- Outbound Source, score
- Inbound Stage, revenue
- Status Active
03Sync to your real CRM
HubSpot, Salesforce, Pipedrive, or Close. Two-way, no manual mapping.
FAQ
Contacts Hub, FAQ
Is this a full CRM replacement?
No, and that's the point. SourceLoop's Contacts Hub is a lightweight CRM optimized for marketing: every contact has full attribution, source, journey, and lead score. It pairs with HubSpot, Salesforce, Pipedrive, or Close as the system of record for sales. For very small teams, the Hub on its own may be enough.
Do I need to manually create contacts?
No. Contacts get created automatically the moment a visitor fills a form, opens a chat, books a meeting, or pays. The contact arrives with attribution, source, journey, and any data the visitor submitted, no manual entry.
Can I score leads based on behavior or source?
Yes. Lead scoring rules combine behavior (pages visited, content downloaded, demos booked) with attribution (source, campaign, content) so a lead from your highest-converting channel automatically gets prioritized.
Can I build segments by source or campaign?
Yes. Filter contacts by source, medium, campaign, content viewed, deal stage, lead score, or any custom property. Save the segment as a reusable list, share it with the team, or sync to email and ad platforms.
What does two-way sync with HubSpot or Salesforce look like?
Outbound: SourceLoop pushes contact creation, attribution, lead score, and segment membership to HubSpot or Salesforce as standard properties. Inbound: deal stage, deal owner, and revenue flow back into SourceLoop so dashboards and attribution roll up to closed-won.
Can I push contacts to ad platforms for retargeting?
Yes. Sync any segment to Google Ads, Meta, or LinkedIn as a customer audience. Retarget high-score leads, exclude existing customers from prospecting campaigns, or feed a converters segment back to your ad platform's bidder.
Paid Social
