Cost per closing
Lead source attribution for real estate
See which channels drive buyer and seller leads, all the way to closed deals
Brokerages and agent teams get leads from listings, portals, ads, and the phone. SourceLoop ties every buyer and seller lead to source, by call, form, and chat, and measures cost per closed deal by channel.
Free 7-day trial. No credit card required.
Used by 750+ marketing teams, agencies, and brokerages
Built for real estate
From first inquiry to closed deal, attributed to the channel that earned it
Cost per closing by channel, buyer and seller leads rolled up to source, and every listing inquiry, form, call, and chat captured on one first-party dataset.
Leads by source
Buyer and seller leads, rolled up to the channel that drove them.
Lead sources
Listings, forms, calls, and chat, captured on one dataset.
Channel attribution
See which channels drive buyer and seller leads
Multi-touch attribution on one first-party dataset. Compare portals, paid search, social, and listings on equal footing, and credit the channels that drive real inquiries, not just clicks.
- UTM, GCLID, and keyword on every lead
- Cost per lead and per closed deal, by channel
Lead sources · Last 30 days
Buyer + seller| Channel | Spend | Leads | Cost/lead |
|---|---|---|---|
 Google Ads | $8K | 214 | $37 |
 Meta | $6K | 186 | $32 |
| Portals | $5K | 98 | $51 |
| Referral | $0 | 72 | $0 |
 Email | $1K | 64 | $16 |
Lead journey
Follow every buyer and seller touch to the showing
Open a lead and see every listing viewed, page, form, and call with the source on each touch, so you know which channels send serious buyers and motivated sellers, not tire-kickers.
- Every touch stitched to one lead
- Buyer or seller intent on every record
J
Jordan B. · Buyer lead
jordan.b@email.com
First touch
Meta · Paid ·
listing_retarget
Meta · Paid ·
listing_retarget Activity
Meta Ads click 6d ago
Viewed 4 listings 4d ago
Submitted inquiry form 2d ago
Booked a showing just now
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Buyer & seller
Every lead attributed
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Calls + forms
Tied to the channel that drove them
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30+
Ad & CRM integrations
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Long-cycle
Source held to closing
Leads dashboard
One dashboard for every lead and what it costs
Lead volume, cost per lead, and source mix in one live view. Watch which portals and ads feed the pipeline this week, and where your cost per lead is creeping up before the month closes.
- Real-time lead volume by source
- Cost per lead tracked as spend lands
Leads by source Live
Leads 1,420 +21%
Cost/lead $46 -8%
Trend
By source Google Ads 512 Meta 388 
Organic 164 Email 48
Google Ads 512 Meta 388 Portals 236
Organic 164 Referral 72
Email 48 Deal funnel
Watch leads move from inquiry to closed deal
Build the funnel from lead to showing to offer to closed, then slice by source. See which channel sends leads that actually close, not just the one that fills the top of the pipeline.
- Build any funnel in clicks, no SQL
- Source breakdown at every stage
Deal funnel · Last 90 days
Conversion sync
Push closed deals back to your ads
Forward qualified and closed leads to Google Ads, Meta, and LinkedIn as server-side offline conversions so bidding optimizes toward deals that close, not raw clicks.
- Real-time, server-side via Conversions API
- No GTM, no DIY CAPI endpoint to babysit
Closed-deal conversions
Google Ads 96 Live Meta CAPI 74 Live 
LinkedIn CAPI 28 Live 
TikTok Ads 12 Live FAQ
Real estate attribution questions
How do you attribute leads from portals and listings?
SourceLoop captures the source on the first visit and keeps it through the session, so a lead that arrives from a portal, a paid ad, or a listing link carries that source on the form, chat, or call it later submits. Compare every channel on the same dataset.
Can I attribute calls about a listing?
Yes. Connect CallRail, CallTrackingMetrics, or Invoca and every inbound call becomes an attributed lead, matched to the caller's web session, so a call about a listing carries the same source and campaign as an online inquiry. Offline calls still record, tagged as Direct.
Can I separate buyer leads from seller leads?
Yes. Tag and segment leads by the page and campaign that drove them, so buyer and seller funnels report separately and you can see which channels feed each side.
Does it sync to my CRM?
Yes. Push attributed leads and their full journey to HubSpot, Salesforce, or Pipedrive so agents see the source and history on every record.
Can I push closed deals back to my ad platforms?
Yes. Forward qualified and closed leads to Google Ads, Meta, and LinkedIn as server-side offline conversions so smart bidding optimizes toward deals that close, not raw clicks.
