Ecommerce platforms
Ecommerce marketing attribution software
Ecommerce Marketing Attribution for Shopify & Klaviyo
SourceLoop captures UTM parameters, click IDs (GCLID, fbclid, li_fat_id), referrer, and the shopper's full journey, then attaches them to every order in Shopify and every flow in Klaviyo.
Free 7-day trial. No credit card required.
Used by 750+ marketing teams, agencies, and DTC brands
Attribution stack
Order-level attribution from first click to repeat purchase
Stop guessing which channel actually drives profitable orders. SourceLoop ties the source captured on the first visit to the order, LTV, and back to your ad platforms.
Source capture
Every order carries the source that drove it.
Analytics
Revenue and ROAS by channel, with LTV behind each.
Full journey
See every touch before the order was placed.
CRM sync
Orders land in your CRM, attribution mapped.
Ads attribution
Tie every Shopify order back to the ad, campaign, and creative that drove it
True ROAS by channel across Meta, Google, TikTok, and Pinterest, reconciled against real Shopify orders. Compare blended ROAS and MER, then shift budget to the campaigns driving incremental revenue.
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True ROAS by channel
Platform-reported conversions reconciled against real orders.
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Campaign, ad set, and creative
Down to the keyword, placement, and ad variant.
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Blended ROAS and MER
Marketing efficiency across every paid channel at once.
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Server-side conversions
Push purchases back via Meta CAPI and the Google Ads API.
Product attribution
Know which marketing channel actually sells each product
Break revenue down to the SKU and collection level by acquisition source. See which channels sell your hero products and how product mix and average order value (AOV) shift by source.
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Revenue by SKU and collection
Each order attributed to the channel that drove it.
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AOV by source
See which channels bring higher-value carts.
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Hero vs long-tail products
Find the campaigns that actually sell each one.
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First-order product mix
What new customers buy first, broken down by channel.
LTV analysis
Optimize for customer lifetime value, not just the first sale
Tie repeat purchases, subscriptions, and renewals to the original channel. Compare customer lifetime value (LTV), repeat-purchase rate, and CAC payback by source, then feed LTV-based bidding back to Google and Meta.
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LTV by acquisition source
See which channels bring your most valuable customers.
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Repeat-purchase rate
New vs returning customer revenue, split by channel.
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Payback period and cohorts
Track CAC payback and cohort retention over time.
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LTV-based ad bidding
Sync high-value conversions to Google and Meta.
How it works
Three steps from snippet to revenue tied back to source
One script, one OAuth connection, ROAS that reflects reality.
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<script src="https://cdn.sourceloop.ai/sl.js" defer></script>
01Install the snippet
Drop one script tag in your theme. Five minutes, no engineer required.
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Connect Shopify and Klaviyo
One-click OAuth into Shopify, Klaviyo, WooCommerce, or BigCommerce. We match each order to the visitor session.
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Order #1043
- Source Meta / Paid
- First touch Google / CPC
- Customer LTV $412
03Revenue ties back to channel
Each order lands in your dashboard with attribution, AOV, and LTV linked. ROAS and repeat-purchase reports work day one.
Ecommerce attribution by platform
Attribute orders and revenue from Shopify, Klaviyo, WooCommerce, and more
One snippet, one OAuth, every order attributed.
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Shopify
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Klaviyo
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WooCommerce
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BigCommerce
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Stripe
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Recharge
FAQ
Ecommerce attribution, Shopify and Klaviyo tracking, FAQ
How do I tie Shopify orders back to UTM source?
Install the SourceLoop snippet on your storefront and connect Shopify via OAuth. We match each order to the visitor session that brought the shopper in, then attach the source, medium, campaign, and full journey to the order. The same flow works for WooCommerce and BigCommerce.
Why do my Shopify orders arrive without source data?
Shopify sees the checkout, not the shopper's journey. By the time someone clicks an ad, browses products, adds to cart, and checks out (often days later from a different session), the original UTM is long gone from the URL. SourceLoop captures it on the first page view, persists it across the entire buying journey, and writes it to the order at the moment it is placed.
Can I attribute Klaviyo revenue to the original acquisition channel?
Yes. We connect to Klaviyo via OAuth and tie each profile to the visitor session that first brought them in. Revenue from Klaviyo flows and campaigns rolls up by acquisition source, so you can separate revenue your email program generated from revenue it merely re-touched, and see which channels produce the most valuable subscribers.
Can I see AOV, ROAS, and LTV by channel automatically?
Yes. SourceLoop ties every order, repeat purchase, and subscription renewal back to the original source, so AOV by source, ROAS by channel, and customer LTV become standard reports. Break them down by source, campaign, content, and landing page.
Does this work with subscriptions and repeat purchases?
Yes. Source data is tied to the customer, not just the first order, so repeat purchases, Recharge subscriptions, and renewals all roll up by acquisition channel. You see which channels acquire one-time buyers versus high-LTV repeat customers.
Can I sync ecommerce revenue back to Google Ads, Meta, or TikTok?
Yes. With Conversion Sync, we push purchase and revenue events back to Google Ads (using GCLID, Wbraid, Gbraid), Meta CAPI, and TikTok so their algorithms optimize against actual revenue, not just pixel-fired purchases.
Does this work with consent banners and GDPR?
Yes. We integrate with OneTrust, Cookiebot, Iubenda, Osano, and custom CMPs. When a shopper declines analytics or marketing cookies, we collect only minimal aggregated data in line with GDPR and the ePrivacy Directive. All cookies and local storage are first-party on your store's domain.
