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Funnels
Funnel analytics software that shows where revenue leaks
Build multi-step funnels in clicks. See exactly where leads drop off, which sources convert best at every stage, and how funnel performance ties back to closed pipeline.
Free 7-day trial. No credit card required.
Used by 750+ marketing teams, agencies, and SaaS companies
Why funnels mislead
Most funnel reports show the drop, not the cost
A conversion funnel tells you how many people made it from one step to the next. That number alone cannot tell you which channel leaked, what the leak was worth, or whether the people who converted became customers.
- 01
You see the drop, never the cost
Knowing 68% fall out at checkout is not actionable until you know what that step costs you in revenue each month.
Affects Drop-off rateConversion rate - 02
Every step looks like one audience
Paid social and organic search drop out at completely different points, but one blended funnel averages them into a single misleading line.
Affects ChannelCampaignSource - 03
GA4 funnels are rigid and sampled
Explorations cap your steps, need events defined up front, and start estimating from a subset once traffic grows.
Affects GA4ExplorationsData sampling - 04
Funnel builders do not measure
ClickFunnels and landing-page builders create the pages. They are a different category of tool and were never meant to report what the funnel earned.
Not a replacement for ClickFunnelsLanding page builders - 05
It stops at the signup
Most funnels end at the conversion event, so a step producing plenty of signups who never become customers still looks like a win.
Affects CRM dealsClosed wonLifetime value
With SourceLoop
Funnel analytics that price every step
The same funnel, broken down by where people came from and what each step was worth, all the way through to closed revenue.
- 01 Every step priced, so you can see what the leak is worth
- 02 Any funnel split by channel, campaign, and source
- 03 Never sampled. Any event, any order, any time window
- 04 Analytics on the funnel you already have, with no rebuild
- 05 Carries through to closed revenue in your CRM, not just signups
Conversion funnel · Last 7 days
Compare
Current vs previous day
Current vs previous week
Current vs previous month
Custom range
Breakdown
Source
Channel
Campaign
Location
Country
Device
Browser
Insights at a glance
Compare and break down every step
Compare any funnel against the previous day, week, month, or a custom range. Break down every step by source, channel, country, device, or any custom dimension. Analysis that takes a data analyst a week ships in two clicks.
- Compare any range, side-by-side
- Break down by source, channel, country, or device
Create conversion funnel
1
Funnel name Demo booked funnel
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Audience Visitor · User · Account
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Funnel steps Visit → Pricing → Form → Signup
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Step order Sequential
5
Funnel window 7 days
Build any funnel
Pick the audience, steps, order, and window
Audience by visitor, user, or account. Steps from any page view, click, form fill, or custom event. Order strict or any-sequence. Window from one day to ninety. Reuse, duplicate, or lock funnels for the team.
- Visitor, user, or account-level audiences
- Sequential or any-order step matching
How it works
Three steps from raw events to a working funnel
Snippet, drag, read. No analytics engineer required.
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<script src="https://cdn.sourceloop.ai/sl.js" defer></script>
01Install the snippet
Page views, clicks, form fills, and custom events captured automatically.
- Visit 12,840 · 100%Pricing view 6,920 · 54%Form view 3,580 · 28%Signup 1,810 · 14%02
Pick your steps
Drag any sequence of pages, clicks, or events into the builder. Reorder and filter.
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Drop-off insights
- Best source LinkedIn / 21%
- Worst source Direct / 6%
- Drop-off rate 49%
03Read drop-off and act
See drop-off at every step, broken down by source. Export, or sync stage status to your CRM.
FAQ
Conversion funnels, FAQ
What is conversion funnel software?
Conversion funnel software lets you define a sequence of steps a visitor takes (for example, visit → pricing → form → signup → paid) and shows the percentage that makes it through each stage. SourceLoop ties every step back to the visitor's source, so you can see not just where leads drop off, but which channel sent the leads who did.
How is this different from a Google Analytics goal funnel?
GA4's funnel reports work on hits and sessions, often sampled, with limited filtering and no native source-by-step breakdown. SourceLoop builds funnels on a first-party, person-level dataset, so you can compare cohorts, segment by source per step, and tie funnels back to closed revenue.
Can I build funnels for ecommerce, SaaS, or content sites?
Yes. Funnels work the same regardless of business model. Ecommerce: visit → product → add-to-cart → checkout → paid. SaaS: visit → pricing → signup → trial → paid. Content: visit → article → newsletter signup → return visit. Define any sequence of events.
Can I segment funnels by traffic source?
Yes, segmentation by source is the point. Every step can be sliced by source, medium, campaign, content, search keyword, or your own custom dimension. Find the channel that converts best from visit to signup, the one that pays off at trial-to-paid, and the gap between them.
Do funnels work with custom events?
Yes. Any event you fire through our snippet, server-side endpoint, or integration becomes a funnel step. Build funnels around feature usage, in-app activation milestones, or any event your team cares about.
What is a funnel in digital marketing?
A funnel is the ordered set of steps someone takes on the way to becoming a customer: ad click, landing page, pricing page, signup, paid. It is called a funnel because fewer people reach each step than the one before. Funnel analytics measures how many drop out at each stage, and why.
Is SourceLoop a funnel builder like ClickFunnels?
No, and the two solve opposite problems. ClickFunnels and landing-page builders create the pages people move through. SourceLoop measures the funnel you already have, whatever it was built with, and shows where people leak and what that leak costs.
Is funnel marketing outdated?
The tidy linear funnel is, because real buyers loop back, research in parallel, and involve several people. Measuring where people stop is not outdated. SourceLoop models steps in any order and any time window, so the report matches how people actually buy.
How much revenue is my funnel drop-off costing?
That is the question a conversion rate alone cannot answer. SourceLoop knows the source, the campaign spend, and the revenue each converting visitor produced, so every step carries a value and you can rank fixes by what they are worth.
Can I push funnel results to my CRM or warehouse?
Yes. Funnel-stage status syncs to HubSpot, Salesforce, and Pipedrive as contact properties. Raw funnel data can be exported to BigQuery, Snowflake, or Postgres on a scheduled basis.
Paid Social
