Conversion funnel software, from first visit to closed revenue

Conversion funnel software lets you define a sequence of steps a visitor takes (for example, visit → pricing → form → signup → paid) and shows the percentage that makes it through each stage. SourceLoop ties every step back to the visitor's source, so you can see not just where leads drop off, but which channel sent the leads who did.

GA4's funnel reports work on hits and sessions, often sampled, with limited filtering and no native source-by-step breakdown. SourceLoop builds funnels on a first-party, person-level dataset, so you can compare cohorts, segment by source per step, and tie funnels back to closed revenue.

Yes. Funnels work the same regardless of business model. Ecommerce: visit → product → add-to-cart → checkout → paid. SaaS: visit → pricing → signup → trial → paid. Content: visit → article → newsletter signup → return visit. Define any sequence of events.

Yes, segmentation by source is the point. Every step can be sliced by source, medium, campaign, content, search keyword, or your own custom dimension. Find the channel that converts best from visit to signup, the one that pays off at trial-to-paid, and the gap between them.

Yes. Any event you fire through our snippet, server-side endpoint, or integration becomes a funnel step. Build funnels around feature usage, in-app activation milestones, or any event your team cares about.

Yes. Funnel-stage status syncs to HubSpot, Salesforce, and Pipedrive as contact properties. Raw funnel data can be exported to BigQuery, Snowflake, or Postgres on a scheduled basis.