Traffic
Website analytics
Website analytics software that ties traffic to revenue
Conversion-focused website analytics that ties every visit, form, call, and CRM deal to revenue, so you see which marketing actually works.
Free 7-day trial. No credit card required.
Used by 750+ marketing teams, agencies, and SaaS companies
Why it's different
Your analytics tells you traffic landed. It doesn't tell you what it earned.
Keep your traffic dashboard for volume. SourceLoop adds the layer it was never built for: who the visitor was, which ad they came from, and whether they turned into revenue.
Traditional web analytics
Tells you traffic landed, not what it earned.
- Pageviews, sessions, and bounce rate.
- Traffic grouped into a handful of broad sources.
- Every visitor stays anonymous.
- Last-click by default, multi-touch buried in reports.
- A client-side pixel that iOS 14 and ad blockers break.
- Conversions stay stuck inside the dashboard.
Web analytics tied to revenue
Tells you what every visit was actually worth.
- Pageviews and sessions, plus the revenue each one led to.
- Source down to platform, campaign, ad set, and creative.
- Visitor and company identity, stitched across sessions.
- All 7 attribution models, compared side by side.
- Server-side ingest and click-ID stitching that keeps working.
- Conversions sent back to Google, Meta, TikTok, LinkedIn.
SourceLoop doesn't replace checking your traffic. It replaces the guesswork about what that traffic is worth.
Already on GA4? Keep it.
Run SourceLoop alongside GA4: GA for volume reporting, SourceLoop for attribution and the conversion loop. They don't conflict.
Analytics stack
Analytics that go from page view to closed revenue
Replace GA4 plus a stitch of pixels and tag managers with one first-party tool that ties every visit to a source, a lead, and revenue.
Organic search
LinkedIn Privacy-first
First-party and cookieless, GDPR-ready with no banners.
Conversions
Conversions and revenue by channel, not just sessions.
Durable tracking
Survives iOS 14, server-side capture keeps paid traffic from resetting to direct.
Attribution models
Compare all 7 models, and catch where last-click and first-touch disagree.
Profiles
Every visitor gets a profile with company, source, and revenue
See the company, source, journey, and pageviews behind every identified visitor, no separate CDP or data team required.
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Person-level profiles
Every visit stitched to one identity.
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Company and firmographics
Know the account behind the visit.
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Source on every profile
First-touch and last-touch attached.
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Synced to your CRM
HubSpot, Salesforce, and Pipedrive.
Journey
Replay every page and touchpoint on the path to conversion
Every page, session, and touch a visitor took before they converted, in order and tied to the channel that drove each visit.
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Page-by-page timeline
The exact path to each conversion.
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Across sessions and days
Stitched even weeks apart.
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Channel at every step
See what drove each visit.
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Tied to the outcome
Lead, deal, and revenue linked.
Funnel
See exactly where visitors drop off at each funnel step
Build conversion funnels from any pages or events and find the biggest leaks by source, no SQL or warehouse rebuild.
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Build funnels in clicks
Any pages or events as steps.
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Drop-off at each step
Spot the biggest leaks fast.
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Best-converting sources
Which channels convert at each step.
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From visit to revenue
Funnels tied to closed deals.
Content analytics
See which blog posts and pages actually drive pipeline
Tie every blog post, landing page, and comparison page to the leads, deals, and revenue it influenced, not just the pageviews it collected.
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Pipeline by page
Blog posts and landing pages ranked by revenue.
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Revenue, not just traffic
See which content draws buyers who close.
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Assisted and closing touches
Credit content for influence, not last click.
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Top of funnel to bottom
Map content to each stage of the journey.
How it works
Three steps from snippet to website analytics with revenue
One script tag, no event configuration, no schema redesign.
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<script src="https://cdn.sourceloop.ai/sl.js" defer></script>
01Install the snippet
Drop one script tag in your <head>. Five minutes, no engineer required.
- /
Top pages
- /pricing 8,420
- /blog/utm-guide 5,210
- /features/... 3,140
02We track every visit and event
Page views, sessions, click events, conversions, and revenue events captured with full first-party fidelity.
- $
Last 30 days
- Google Ads $48.2K
- LinkedIn $32.4K
- Organic $19.8K
03Traffic, behavior, and revenue in one place
Sources, pages, funnels, conversions, and revenue, all in pre-built dashboards.
FAQ
Website analytics, FAQ
What is website analytics software?
Website analytics software measures how people find, navigate, and convert on your website. It typically tracks visits, sources, page performance, and conversion events. SourceLoop is website analytics built around a first-party dataset that also ties every visit to a lead, deal, and dollar of revenue, so the same tool answers traffic questions and pipeline questions.
How is SourceLoop different from Google Analytics (GA4)?
GA4 is a free generalist analytics tool. It samples high-traffic accounts, truncates reports, breaks attribution at the 90-day mark, and stores data Google's way. SourceLoop is a marketing analytics tool: full-fidelity (no sampling), persistent attribution beyond 90 days, conversion and revenue events from forms, chat, meetings, payments, and a first-party data model that ties every visit to a person, lead, and customer.
How is SourceLoop different from Plausible, Fathom, or Simple Analytics?
Privacy-friendly analytics tools like Plausible, Fathom, and Simple Analytics give you clean visitor counts but stop at page views. They don't tie traffic to leads, deals, or revenue, and they don't run multi-touch attribution. SourceLoop ships the same privacy-first, first-party model and adds the marketing-and-revenue layer they leave out.
Is SourceLoop cookieless?
SourceLoop uses first-party cookies and local storage on your domain only. No third-party cookies, no cross-site tracking. When a visitor declines analytics consent through your CMP, we fall back to a cookieless aggregated mode that still gives you traffic and source counts in line with GDPR and the ePrivacy Directive.
Can I track conversions and revenue, not just pageviews?
Yes. Form fills, chat opens, demo bookings, and payment events all flow into the same analytics layer alongside page views, so you can build reports like 'visits to /pricing that converted into signups by source' without a custom data team.
Will it slow down my site or affect Core Web Vitals?
The snippet is under 8 KB gzipped, loads asynchronously, and runs after page load. Zero impact on LCP, FID, INP, or CLS.
Can I export the raw data to a warehouse?
Yes. Every event can be exported to BigQuery, Snowflake, Postgres, or your warehouse of choice via our API or scheduled S3 export, with a stable schema that doesn't break when we ship features.
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