Pricing
Start free for 7 days. No card required, no setup fees. Every plan ships with the full attribution stack: multi-touch attribution, funnels, and dashboards. Upgrade only when you outgrow the volume.
Essential
Everything you need to start tracking lead source and journey for one brand.
What's inside:
ads 
CRM Professional
Most popularFor a growing brand running paid ads and scaling its pipeline.
What's inside:
ads CRM Agency Plan
For agencies and teams managing multiple brands, with white-label reporting.
What's inside:
ads CRM Compare plans
The full attribution stack ships on every plan, with lead qualification, email alerts, and unlimited users. Higher tiers unlock more volume, ad-platform sync, CRM connections, Slack alerts, custom reports, and white-label reporting.
| Essential $49/mo Start free trial | Professional $99/mo Start free trial | Agency $249/mo Start free trial | |
|---|---|---|---|
| Usage & limits | |||
| Websites | 1 | 1 | 3 |
| Page views / month | 30k | 100k | 1.5M |
| Tracked conversions | Unlimited | Unlimited | Unlimited |
| Team members | Unlimited | Unlimited | Unlimited |
| Data retention | 12 months | Unlimited | Unlimited |
| Conversion tracking | |||
| Website form tracking | |||
| Call tracking | |||
| Live chat tracking | |||
| Meeting & booking tracking | |||
| Payment & checkout revenue | |||
| Server-side Conversion API | |||
| Attribution & analytics | |||
| Multi-touch attribution | |||
| First & last-touch attribution | |||
| Full user-journey timeline | |||
| Channel & campaign attribution | |||
| Funnels & conversion paths | |||
| Lifetime value (LTV) analysis | |||
| Pre-built dashboards | |||
| Revenue reports | |||
| Marketing cost tracking | |||
| Custom reports | – | ||
| Lead quality & data | |||
| Qualify leads | |||
| Spam filtering | |||
| Custom fields | |||
| Exclude pages, forms & IPs | |||
| Offline data import | |||
| Tracking health checks | |||
| Audit log | |||
| Alerts & automation | |||
| Slack alerts | – | ||
| Email alerts | |||
| Cost per lead alerts | |||
| Outgoing webhooks | |||
| Ad platform sync | |||
| Connect ad platforms | – | ||
| Auto-sync offline conversions | – | ||
| Meta CAPI (server-side) | – | ||
| Sync conversions by deal value | – | ||
| Sync only good leads | – | ||
| Ad creative performance | – | ||
| Integrations & data | |||
| Shopify revenue sync | |||
| Form & booking integrations | |||
| CRM sync | – | ||
| MCP access | – | ||
| Deals & companies from your CRM | – | ||
| Incoming webhooks | |||
| Zapier & Make | |||
| REST API (read + write) | – | ||
| Monthly API allowance | – | 100k reads, 100k writes | 1M reads, 1M writes |
| Data Studio (Looker Studio) connector | – | ||
| CSV export | |||
| Warehouse export | – | – | |
| CDP sources | – | – | |
| Agency & white-label | |||
| All-clients overview | |||
| Copy rules across clients | |||
| White-label reporting | – | – | |
| Custom domain | – | ||
| Extra website seats | |||
| Support | |||
| Email support | |||
| Priority support | – | ||
| Dedicated specialist | – | – | |
Customer stories
From agencies and SaaS companies to clinics and law firms, teams use SourceLoop to trace every lead and every dollar back to the campaign that earned it.
We run paid media for 14 clients. Every lead now lands in their CRM with the campaign, keyword and ad behind it, so we can prove our impact with numbers clients can check for themselves.
We started sending only qualified demos back to Google Ads as conversions. Within six weeks, paid search was filling our calendar with buyers who fit our ICP, and close rates followed.
Half our new patients book by phone. Multi-touch attribution on every call showed us which ads start a booking and which ones close it, so we cut the two channels that did neither.
Most of our leads showed up as Direct in the CRM. SourceLoop now gives us the full journey behind every inquiry, chat and call, from the first search to the booked consultation.
Why SourceLoop
Free analytics stop at page views. Form trackers see only the last touch. Big platforms cost as much as a hire. SourceLoop is the fourth option.
| Free analytics GA4, Plausible   | Form trackers Attributer, Leadsource.io   | Mid-market & enterprise Ruler, Cometly, Heeet, Northbeam     | SourceLoop Enterprise-grade, without the price tag  | |
|---|---|---|---|---|
| Lead source on every form, chat & meeting | ||||
| Full multi-touch journey | ||||
| Funnel & cohort analysis | Limited | |||
| Revenue attribution | ||||
| CRM sync | Limited | |||
| Offline conversions to ad platforms | ||||
| Setup in minutes | ||||
| Starting price | Free | $29 / mo | $400+ / mo | $49 / mo |
Pricing FAQ
What the limits mean, what happens when you pass them, and how billing works. Anything else, just ask.
Book a demoNo. The 7-day trial needs no card and no sales call. You get the full attribution stack on the plan you pick, and if you do nothing at the end of the trial the account simply stops, with nothing charged.
Nothing breaks. SourceLoop keeps capturing leads and attribution past your plan limits, and we'll email you to upgrade when usage stays above the cap. No hard cutoffs, no missed conversions.
No. Tracked conversions are unlimited on every plan, including Essential. Page views are the only usage meter, so a spike in form fills, calls, or bookings never costs you more.
Paying yearly takes 25% off every plan. Essential drops from $49 to $37 a month, Professional from $99 to $74, and the Agency plan from $249 to $187, which is $744 a year back on the Agency tier.
Yes. Extra websites are $19 a month each and extra page views are $9 a month per additional 100k. That is usually cheaper than jumping a tier when you only need one more property or a bit more volume.
Essential covers a single brand that wants lead source and journey data. Pick Professional if you run paid ads, since that tier adds ad platform connections, CRM sync, conversion auto-sync, MCP access, and the full REST API. Choose the Agency plan if you manage several brands or need white-label reporting.
Upgrade, downgrade, or cancel at any point from your account settings. There is no contract, no minimum term, and no cancellation fee. Your historical attribution data stays intact when you switch tiers.
Multi-touch attribution, funnels, and the pre-built dashboards ship on all three tiers, so the core measurement is never paywalled. Every plan includes unlimited users. What the higher tiers add is reach: more websites and page views, ad platform and CRM connections, Slack alerts, custom reports, and white-label reporting.
Capture and send full attribution data from every signup, lead, booking, and sale to your CRM and ad platforms, so you know exactly what's driving revenue.
Without SourceLoop
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With SourceLoop
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