LeadsRx Is Shutting Down: 7 Alternatives to Move To

If you're a LeadsRx customer, the clock is running. Unbounce has announced that LeadsRx will be fully discontinued on October 30, 2026.

That leaves very little time to pick a replacement, export your history and get tracking live before the old data disappears.

In this guide, I'll cover what the shutdown means, what to save first, and seven tools worth moving to, with honest notes on each.

What the LeadsRx shutdown means for you

According to the official end-of-life notice, LeadsRx stays available until October 30, 2026. Subscriptions end automatically that day, with no renewals or extensions, and customers won't be able to retrieve data from the platform afterwards.

Unbounce cited security, infrastructure and operational costs as the reasons. The notice promises CSV and API export documentation, and puts the responsibility for exporting on customers.

LeadsRx had a loyal base, from B2B marketers to broadcast sellers proving web lift:

"I liked how it was able to show web lift and prove to the client that their radio campaign is increasing awareness of their brand and services." (Source)

"Graphs can be confusing- I would prefer a simpler way to read a one sheet." (Source)

What to export before October 30

Three things are worth saving, even if you never import them anywhere:

• Attribution reports by channel and campaign for the last 12 to 24 months, as CSV.
• Conversion and touchpoint data through the API, if you want to rebuild history in a warehouse.
• Your model and channel settings, written down, so the new tool's reports can be compared like for like.

No alternative can import LeadsRx's journey history, so plan to run comparisons from exported reports.

LeadsRx alternatives compared

Here's how the 7 LeadsRx alternatives compare on setup speed, multi-touch support and pricing, as of November 2026.

LeadsRx alternatives compared (November 2026)

Tool	Best for	Time to first data	Multi-touch models	CRM revenue	Published pricing
SourceLoop	Lead-gen businesses, agencies, SaaS	Same day	Seven models	Yes	From $49/mo
Attribution App	Auditable multi-touch for SaaS	Days	Yes	Yes	From $399/mo
Dreamdata	B2B account journeys	Days	Yes	Yes	Free plan only
Cometly	B2B SaaS paid acquisition	Days	Yes	Yes	No
Ruler Analytics	Call-heavy lead gen	Weeks, guided	Higher plans	Yes	From £299/mo
HockeyStack	Mid-market and enterprise B2B	Weeks, guided	Yes	Yes	No
Adobe Marketo Measure	Salesforce enterprises	Weeks, guided	Yes	Yes	No

The 7 best LeadsRx alternatives

Given the deadline, I've ordered these by how quickly a team could realistically be up and running.

1. SourceLoop

Best for: lead generation businesses, agencies and SaaS teams that need multi-touch attribution running quickly, without a sales cycle.

SourceLoop is a lead source and marketing attribution tracking tool. It tracks every visit, captures leads from forms, calls, chats and bookings, follows them into the CRM, and credits leads, deals and revenue across seven models.

For a LeadsRx customer, the speed matters most. Signup is self-serve, the script goes in like any analytics tag, and CRM and ad account connections are OAuth. Journeys start building the moment the script is live.

Key features

• Seven attribution models: first and last touch, first and last non-direct, linear, U-shaped and time decay, on leads, stages, deals or revenue.
• Conversion paths: every channel sequence behind your conversions, with touches and days to convert, close to the path views LeadsRx users relied on.

• Journey on every lead: each visit, ad click and landing page, kept on the contact.

• Channel and revenue reporting: conversions and revenue by channel, with ad spend and platform-reported results beside credited ones.

• Two-way CRM sync: HubSpot, Salesforce, Pipedrive and Jobber, with attribution written to records and deals read back.

• Lead quality rules: mark leads Good, Not a fit or Spam from form answers, email domain or call length, so attribution counts real prospects.

• Conversion sync: good leads and won deals go to Google Ads, Meta, Microsoft Ads and ChatGPT Ads with their value.

• Warehouse export: send data to Snowflake, BigQuery, S3 or GCS, next to your exported LeadsRx history.
• Custom reports and alerts: rebuild the reports you relied on in LeadsRx as live, shareable documents, and get Slack or email alerts on new leads.

• White label: your branding on reports and exports, useful if you were running LeadsRx for clients.

• API and MCP (Professional and up), so an AI assistant can answer attribution questions directly.

Where it falls short

• It can't import LeadsRx history, so data starts from the day you install.
• There's no broadcast or TV web lift measurement, which some LeadsRx customers used for radio clients.

Pricing

• Essential: $49/mo for one site and 30,000 page views, with tracking, attribution reports, lead quality rules and alerts
• Professional: $99/mo for 100,000 page views and unlimited users, adding CRM sync, conversion sync to the ad platforms, the API and MCP
• Agency: $249/mo for three sites and 1.5 million page views, adding white label reporting
• Unlimited conversions, a 7-day trial and monthly billing, with no contract to negotiate before the deadline.

Verdict: the fastest route to multi-touch reporting with CRM outcomes, with no sales call in the way. Pair it with a modeling tool if broadcast lift was central to how you used LeadsRx.

2. Attribution App

Best for: SaaS and B2B teams that liked LeadsRx's multi-touch reporting and want every number traceable to a click.

Attribution App is deterministic and click-based. It imports ad costs down to the ad, reads revenue from Stripe, HubSpot or Salesforce, and lets you drill from a channel to the individual customers behind it.

When I started the 14-day trial, the first thing I noticed was how hard it leans on auditability. Every revenue figure in a report can be clicked through to named people, which makes it easy to defend numbers in a meeting.

Getting there takes some plumbing. Connecting the data sources needed care, and because tracking starts at install, my first reports were thin, which is the same problem every LeadsRx refugee will have.

It's added media mix modeling, incrementality testing and an MCP server, so it's no longer only a multi-touch tool.

Key features

• Every conversion is tied to a documented click, with configurable models and lookback windows that you can audit person by person.
• Ad costs are imported down to the individual ad, so ROAS and cost per acquisition are available by campaign.
• Revenue is read from Stripe, HubSpot or Salesforce, joining marketing touches to real customer value.
• Media mix modeling and incrementality testing sit alongside attribution for teams that want a second view.

Where it falls short

• Phone calls aren't tracked, which matters for lead-gen businesses that close by phone.
• History can't be backfilled, so reports start from the day the tracking goes live.
• Its documentation lags behind the product, according to several reviewers.

Our Attribution App alternatives guide goes deeper.

What users say

"It allows you to easily understand revenue per digital channel, which is so, so important for us to be able to invest in campaigns that are profitable." (Source)

"Their documentation is lacking and should be updated." (Source)

"For those not deep in the world of analytics and attribution, one can constantly forget what the different attribution models mean." (Source)

Pricing

• Pro: $399/mo ($335 billed yearly) for up to 10,000 monthly tracked users
• Custom: above that, with a 14-day trial

3. Dreamdata

Best for: B2B companies that used LeadsRx for multi-touch and now want account-level journeys.

Dreamdata builds a timeline for each company, joining every contact's visits, ad views and meetings, and credits CRM revenue across them with several models.

The free plan is the best thing about it for a team on a deadline. I signed up, connected a CRM and a site, and had a company timeline to look at without talking to anyone.

The free tier keeps only two months of history, though, and the attribution features LeadsRx users will want sit on the custom-priced Advanced plan. So it's a fast start, then a sales conversation.

Key features

• Account timelines join every contact and touch at a company, which makes multi-person B2B deals readable at a glance.
• Revenue attribution runs across CRM stages with several models, giving LeadsRx users a familiar multi-touch view.
• Anonymous visits are matched to companies, surfacing interest before anyone converts.
• The free plan lets you start tracking immediately, with a guided trial for the paid tier.

Where it falls short

• Full attribution sits on custom-priced plans, so the fast free start leads to a sales process anyway.
• Reports update live with no point-in-time snapshots, which complicates month-end comparisons with exported LeadsRx data.
• Calls and broadcast channels aren't covered.

What users say

"Dreamdata helps me to justify where marketing budget is placed as it is directly tied back to my CRM across MQLs, SQLs, Opps, and Closed Won." (Source)

"the reporting can sometimes be confusing because it’s real-time, and there isn’t a way to lock in or “stamp” a specific dataset at a given point in time." (Source)

"If your CRM health is poor, then no magic will happen, but Dreamdata is very helpful at revealing the problems." (Source)

Pricing

• Free: $0 with 2 months of history and 5 seats
• Advanced: custom pricing, with a guided trial

4. Cometly

Best for: B2B SaaS teams that want multi-touch attribution tied to paid ads and closed-won revenue.

Cometly tracks ad clicks with a first-party pixel, follows leads into the CRM, and sends conversions back to Meta and Google. It now positions itself squarely for B2B SaaS.

We've tested Cometly before. Connecting the pixel and ad accounts was smooth, and seeing ad-level revenue next to Ads Manager's numbers is where it earns its keep.

The pipeline side is where I'd budget more time. Getting closed-won revenue from the CRM to land on the right ads depends on clean stage mapping, and a team racing a shutdown should plan for that.

Key features

• A first-party pixel and server-side tracking capture ad clicks that browser-based tools miss.
• Multi-touch attribution follows leads through to pipeline and closed-won revenue in the CRM.
• Conversions, including offline sales, are sent back to Meta and Google through their conversion APIs.
• An AI agent and an MCP server answer questions about attribution data in plain language.

Where it falls short

• Pricing isn't published, which slows decisions when you're working to a deadline.
• It's focused on paid ads, so organic and broadcast channels get less attention.
• Phone calls aren't tracked natively.

What users say

"Cometly marries sales and marketing data into one platform and feeds it back to your ad channels for optimization so you can make data driven decision right from your Ad Accounts." (Source)

"Sometimes it takes a bit too long to set it up if you have complex Tech Stack." (Source)

Pricing

• Usage-based Core plan and quoted Enterprise. See our Cometly alternatives.

5. Ruler Analytics

Best for: lead generation businesses where calls and forms both matter and revenue sits in a CRM.

Ruler Analytics tracks visitors through forms, calls and chat, pushes the source into the CRM and pulls revenue back. Call tracking is built in, which LeadsRx never offered.

Ruler doesn't have a trial, so my view comes from the demo and from teams running it. Their praise centers on the call data; their complaints on the onboarding time and contract terms.

That onboarding is the problem here. A guided setup that takes weeks doesn't fit a short shutdown window, so plan to run something else in the gap if you choose Ruler.

Key features

• Built-in call tracking ties phone calls to the visitor's source, filling a gap LeadsRx left open.
• Closed revenue is pulled from Salesforce, HubSpot, Pipedrive and other CRMs for revenue-by-channel reports.
• Data-driven and impression attribution appear on the Medium plan and above.
• Marketing mix modeling and an AI analyst come with the Advanced plan.

Where it falls short

• Guided onboarding takes weeks, which is too slow to replace LeadsRx before the shutdown date.
• Integrations rely on webhooks rather than a full API.
• There's no trial, so you commit before seeing it on your own data.

What users say

"It tracks Form fills, Phone Calls (Online & Offline) and even Web Chat conversations!" (Source)

"Access to a full API - not just the webhooks - would be useful." (Source)

Pricing

• Small: from £299/mo for up to 10,000 visits
• Medium to Advanced: from £499 to £1,499/mo

6. HockeyStack

Best for: larger B2B teams that want LeadsRx-style journeys plus product data and AI analysis.

HockeyStack unifies CRM, ad, website and product data, then adds attribution and AI agents on top. It's a bigger platform than LeadsRx ever was.

The demo shows how quickly you can switch models on one report, and the journey maps are polished. The teams I know who bought it describe a slower reality, with weeks of data connection work.

For a team leaving LeadsRx on a deadline, that's the deciding factor. It's a long-term choice, not a stopgap.

Key features

• CRM, advertising, automation and product data are unified, giving reports more context than LeadsRx had.
• Attribution models can be swapped instantly on the same report for different views of revenue.
• Journey maps run from anonymous visit to closed-won, across every person at an account.
• AI agents support analysis and sales prospecting from the same data.

Where it falls short

• Implementation can take weeks or months, far longer than the time left before LeadsRx closes.
• There's no trial or published pricing.
• Results depend on clean CRM data, and some reviewers never got their data connected.

What users say

"HockeyStack allows us to follow journeys in a more complex way than our previous method, which is especially valuable with paid ads to see how they influence our funnel." (Source)

"The onboarding process became a sunk cost." (Source)

Pricing

• Custom pricing, with startup pricing available

7. Adobe Marketo Measure

Best for: enterprises on Salesforce and Marketo that want attribution stored on CRM records.

Marketo Measure, formerly Bizible, writes touchpoints into Salesforce and splits opportunity revenue across them with W-shaped, full path and custom models.

It's the most mature option here for Salesforce shops. Admins I know who run it say the data is excellent once configured and the configuration is the hard part.

That makes it a poor emergency replacement but a reasonable long-term one, if you're already deep in Adobe and Salesforce.

Key features

• Touchpoints are written onto Salesforce records, so marketing and sales see the same attribution data.
• W-shaped, full path and custom models suit long B2B sales cycles with many stakeholders.
• Ad spend and offline channels can be combined into ROI reporting.
• It fits naturally for teams already on Adobe Experience Cloud.

Where it falls short

• It's built around Salesforce, so teams on HubSpot or Pipedrive won't get much from it.
• Procurement and configuration take far longer than the LeadsRx shutdown allows.
• Reports need a strong understanding of Salesforce fields to build.

What users say

"Bizible is an awesome integration with salesforce. It gives us the ability to do end to end attribution, so we understand how leads move through the funnel based on different marketing interventions." (Source)

"The app is very slow and sometimes unresponsive." (Source)

"It also requires clean data and strong technical skills to get the most accurate insights." (Source)

Pricing

• Quoted by Adobe on an enterprise contract. See our Marketo Measure alternatives.

How to choose

Pick based on what you used LeadsRx for, and how much time you have.

1. You need tracking live before October 30

• SourceLoop or Dreamdata's free plan, both self-serve. Attribution App's trial is close behind.

2. You used LeadsRx for multi-touch B2B reporting

• SourceLoop for lead generation businesses, agencies and SaaS teams that want CRM deals and conversion sync.
• Dreamdata or HockeyStack for account journeys. Marketo Measure for Salesforce enterprises.

3. Calls are a big share of your leads

• Ruler, or SourceLoop paired with CallRail, CTM or Invoca.

4. You used it for broadcast web lift

• None of these replace that directly. Look at a marketing mix modeling tool, and see our explainer on multi-touch attribution vs marketing mix modeling.