LeadsRX Shutdown: 7 Alternatives I Tested for 2026

LeadsRx is shutting down on October 30, 2026.

If you're using it right now, that's a problem. Your attribution data, your dashboards, your whole setup. Gone in a few months.

So what do you switch to?

That's what this post is about. Seven tools worth looking at, what each one does well, and which type of brand it actually fits. No fluff, just the options.

Let's get into it.

Quick comparison of LeadsRX Alternatives

Tool	Best for	Starts at	Setup	Multi-touch	Salesforce	Ad sync	Migration ease
SourceLoop	Most teams	$49 / mo	~1 hour	Yes	Via webhook	Yes	Easy
Dreamdata	Long-cycle B2B	Free / $999 / mo	~1 week	Yes	Native	Yes	Medium
HockeyStack	B2B SaaS dashboards	~$1,000 / mo	1-2 weeks	Yes	Native	Yes	Medium
Adobe Marketo Measure	Enterprise revenue ops	~$2,000+ / mo	60-90 days	Yes	Native	Yes	Hard
HubSpot Marketing	HubSpot-native shops	From $800 / mo	Bundled	Yes	No	Limited	Easy
Ruler Analytics	UK lead gen + calls	$199 / mo	~1 week	Yes	Yes	Yes	Medium
Attribution	Tightest budget	Free / $99 / mo	~1 hour	Yes	Yes	Limited	Easy

1. SourceLoop

If your migration window is short and your stack is HubSpot, Salesforce, Pipedrive, or any combination of those plus a few form builders, SourceLoop is the fastest path to attribution flowing again.

One snippet on the site. One webhook into the CRM. That's the install.

The pricing range ($49 to $249 per month) means you can stand it up while you're still on LeadsRX, run both for a week, validate the numbers match, then cut over without panic. That's a different planning horizon than tools that need a quarter and a Salesforce admin.

What you keep

Multi-touch attribution. First-touch, last-touch, and weighted models, all on the same screen. Switch models without re-tagging.

Channel-level pipeline and revenue rollups. The reports a CMO opens to defend the budget.

Offline conversion sync to Google Ads, Meta CAPI, and LinkedIn Ads. Algorithms learn from real revenue, not from form fills. This is one of the more useful LeadsRX features and SourceLoop preserves it.

Content and dark-social attribution that credits blog posts, podcasts, and untagged sources. LeadsRX did some of this. SourceLoop does more.

A built-in Contacts Hub for teams that want attribution next to contact records without paying for a CRM seat just to see it.

### What you don't keep

Account-level B2B analytics. LeadsRX did anonymous-to-account stitching. SourceLoop doesn't. If your team relies on "companies that visited the pricing page this week" lists, that workflow is breaking either way (LeadsRX is shutting), but switching to SourceLoop won't bring it back. Dreamdata, HockeyStack, or 6sense are the alternatives that preserve it.

The CRM integration list is shorter than what enterprise platforms ship. HubSpot is native and clean. Salesforce, Pipedrive, and others sync via webhook or Zapier rather than the deep two-way integration LeadsRX had with Salesforce. Most teams won't notice. Teams running mature revenue ops processes inside Salesforce will.

Pricing

• Essential: $49 / month
• Professional: $99 / month
• Business: $249 / month

7-day trial, no card.

Best for: Most LeadsRX users who don't actually need account-level ABM and want attribution working again before the shutdown date hits. Create a free SourceLoop account.

2. Dreamdata

Dreamdata is the closest replacement if your LeadsRX usage was deeply Salesforce-tied and your sales cycle is long enough to justify the data work.

The pitch is revenue, not conversions, as the source of truth. Every contact, account, and deal gets tied back to the marketing touches that influenced it, with weighted models that respect deal size and pipeline stage.

Key capabilities

• Deepest Salesforce integration in this list. Bi-directional pipeline reads, attribution writes back as custom fields on deals
• Free tier that's actually usable for a pilot or a small team's full deployment, low monthly limits but no card required
• Revenue-weighted multi-touch models that respect deal size, stage progression, and account age
• Reverse-ETL friendly for teams running modern data stacks (BigQuery, Snowflake, dbt)
• Account-level journey reports with full timelines per account, including post-conversion expansion deals

Watch-outs

Setup needs a Salesforce admin. The data model is rich, which means a week tuning what counts as an "influence" before the dashboards reflect reality. If your sales cycle is short or your CRM has dirty data, the value compounds slowly.

The UI is dense, which is praise from analysts and complaint from anyone else.

Pricing

Free for low volumes. Team from ~$999 per month. Business $2k+. Enterprise custom.

Best for: B2B SaaS and services with longer sales cycles, Salesforce as the system of record, and a Salesforce admin available for the migration.

3. HockeyStack

HockeyStack started as account-based analytics and grew into one of the deeper multi-touch platforms for B2B SaaS. Compared to LeadsRX, it's stronger on dashboards and AI-driven analysis, lighter on the Salesforce-deep custom-object territory.

Key capabilities

• Account-level journeys stitched from anonymous traffic via reverse-DNS and de-anonymization signals
• AI assistant ("Odin") that returns charts and prose answers to natural-language questions, not generic summaries
• Sub-second query performance on warehouse-grade data via pre-aggregation at ingest
• Native HubSpot, Marketo, Salesforce with bi-directional sync, including custom objects on enterprise tier
• Pre-built ABM dashboards for source-of-pipeline, content performance by stage, and account engagement scoring

Watch-outs

It's expensive. Pro starts at ~$1,000 per month. Enterprise contracts routinely run $25k-$60k per year for mid-market.

Built specifically for B2B SaaS. If your funnel includes self-serve trials, agency-style multi-client reporting, or non-SaaS revenue events, expect to pay for capabilities you won't use.

Pricing

Pro from ~$1,000 / month. Enterprise custom (typically $25k-$60k annually).

Best for: B2B SaaS marketing teams running multi-touch and ABM with serious data volume, where dashboard speed and AI-driven analysis pay back fast.

4. Adobe Marketo Measure

Marketo Measure is the enterprise B2B option, deeply tied to Adobe's stack and Salesforce. If LeadsRX's role on your team was board-grade, finance-audited attribution, this is the closest replacement at the same scale.

The trade-off: 60 to 90 days of implementation. Plan accordingly given the LeadsRX shutdown timeline.

Key capabilities

• Multi-touch revenue attribution at enterprise scale, with custom models defined and audited by finance
• Native Salesforce and Marketo integration, including custom-object reads and writes
• Adobe Experience Cloud connectivity when Adobe Analytics or Adobe Target are already in the stack
• Pipeline-stage progression tracking with attribution applied across stages, not just first-touch
• Custom reporting dashboards integrated with Salesforce reports and Adobe-native business intelligence

Watch-outs

Pricing is custom and rarely below $2,000 per month, often much higher. Implementation needs a Salesforce admin and a Marketo admin.

You're locking into the Adobe stack to extract full value. If you're not already on Marketo and Salesforce, the lift is hard to justify.

Pricing

Custom. Typically $2,000+ per month, often $40,000+ annually for mid-market.

Best for: Enterprise B2B already on Marketo and Salesforce, with mature ops and a CFO who needs auditable attribution.

5. HubSpot Marketing Analytics

If your stack is already HubSpot Marketing Hub Professional or Enterprise, the built-in attribution module is the cheapest migration path: turn it on. No new vendor relationship, no new bill, no new snippet.

It's lighter than LeadsRX. It's also already paid for.

Key capabilities

• Native integration with everything HubSpot already tracks: forms, contacts, deals, lifecycle stages, custom properties
• Multi-touch attribution models: linear, U-shaped, W-shaped, time-decay, full-path
• Revenue attribution at the deal level with closed-won pipeline tied to source
• Custom property-based reporting that fits how your team thinks about data
• Closed-loop ad management integration with HubSpot's built-in Google and Facebook ad tools

Watch-outs

You need Marketing Hub Professional ($800/month) or Enterprise ($3,600/month) to get attribution at all. Starter doesn't include it.

The reporting works inside HubSpot's reporting paradigm, which is competent but not loved. If you're used to LeadsRX's deeper dashboards, HubSpot will feel restrictive.

Pricing

Marketing Hub Professional from $800 / month (annual). Enterprise from $3,600 / month.

Best for: Teams already on HubSpot Marketing Hub Pro or Enterprise who can absorb attribution into the existing platform rather than add another tool.

6. Ruler Analytics

Ruler is the UK-built lead-gen attribution platform, with a feature set close to what LeadsRX shipped: forms, calls, chats, meetings, all tied to source, all pushed to your CRM with multi-touch attribution.

Key capabilities

• Form, call, chat, and meeting tracking unified in one product (rare at this price point)
• Multi-touch attribution with first, last, linear, and weighted models
• CRM integrations including HubSpot, Salesforce, and Pipedrive with attribution attached at the contact and deal level
• Offline conversion sync to Google Ads, Meta CAPI, and LinkedIn Ads
• UK and EU support with data residency options for European customers

Watch-outs

Pricing starts at $199 a month and scales fast at higher lead volumes. Setup isn't a four-week project, but it isn't an hour either. Plan for a week.

The UI is functional, not modern. After a week in newer tools the contrast is visible.

Pricing

From $199 / month. Enterprise custom.

Best for: UK and EU mid-market B2B and lead-gen teams that want forms-plus-calls in one tool and prefer a UK-based vendor.

7. Attribution (attribution.app)

Attribution is the lowest-cost path off LeadsRX. Free tier with reasonable limits. Multi-touch attribution out of the box. Snippet-based capture that takes about an hour to install.

For teams whose LeadsRX usage was actually pretty light (and who realized that during the shutdown evaluation), this is where the bill goes down.

Key capabilities

• Free tier with limits generous enough to actually evaluate the product
• Multi-touch attribution out of the box, including custom models on paid tiers
• Form and event capture through a single snippet
• CRM sync to HubSpot, Salesforce, and arbitrary webhooks
• Lightweight by design, no enterprise onboarding required

Watch-outs

There's no account-level identification, no native ABM features, no built-in CRM, no dark-social attribution. The action layer (offline conversion sync, journey orchestration) is light.

The product roadmap has been quieter than I'd want for a tool I'm trusting with attribution data after a forced migration. Worth verifying current state before committing.

Pricing

Free tier. Paid plans from around $99 per month.

Best for: Teams whose LeadsRX usage was light, whose budget needs to come down, and whose attribution needs are simpler than they thought.

How to pick the right one

LeadsRX shutdowns split into two planning timelines.

You have less than 90 days. Pick a fast-setup option. SourceLoop stands up in an hour. HubSpot Marketing Analytics is already paid for if you're on Marketing Hub Pro. Attribution gets you a free tier in an afternoon. None of these require a Salesforce admin or a 60-day implementation.

Create a free SourceLoop account. Drop the snippet on your site today, run both LeadsRX and SourceLoop in parallel for a couple of weeks, validate the numbers, then cut over before October.

You have 6+ months. Use the runway. Pick the tool that matches your actual stack and motion, not the fastest replacement. Dreamdata if Salesforce is the source of truth and your sales cycle is long. HockeyStack if you're B2B SaaS with serious data volume. Marketo Measure if you're already on Marketo + Salesforce and the CFO asks audit questions. Ruler if you need calls plus forms in one tool.

The only wrong answer is to wait until September.