HockeyStack Pricing in 2026: Plans, Cost & Alternatives

HockeyStack's pricing page has no numbers on it. It has a form, a list of what every plan includes, and an invitation to bring your data to a call.

That's normal for a platform sold on annual contracts to mid-market and enterprise B2B teams. It still leaves you guessing, so this guide pulls together what HockeyStack says, what other sources report, and the questions that move the quote.

In this guide, I'll cover how HockeyStack prices, what buyers report paying, what drives the number up, and how it compares with SourceLoop's published plans.

How much does HockeyStack cost?

HockeyStack doesn't publish a price. Its pricing page asks you to book a call, and says every plan includes:

• Integrations with your GTM tools and CRM
• Hands-on support from the success team
• Custom setups for complex data environments
• Real-time ROI tracking and performance reporting

The page is built around a demo request that asks you to "bring your data." In practice, that means the quote is scoped to your data volume and the tools you need connected.

What buyers report paying

Because there's no list price, the best available figures come from pricing roundups published by other attribution vendors. Read them as estimates, since each publisher competes with HockeyStack.

Those tier figures come from Factors.ai's pricing snapshot and Fibbler's breakdown, which also says the entry figure assumes 10,000 monthly tracked users. Fibbler and Usermaven both put the median annual contract at around $28,000.

What drives a HockeyStack quote

The reported quotes move with five things.

• Tracked users: the number of people you track, not your team size.
• Tier: GTM Execution adds AI agents and automation on top of the same attribution engine.
• Integrations: every extra CRM, ad platform or product data source adds setup work.
• History: backfilling past data adds to implementation.
• Contract length: longer or larger commitments are reported to bring discounts.

From the walkthroughs I've seen, the onboarding is hands-on, and that's part of what you pay for. It's also where reviewers say things go wrong when the data doesn't connect cleanly.

What users say about HockeyStack

Praise centers on flexibility. Criticism centers on onboarding and data, which is where a large annual contract hurts most.

"I like being able to switch between attribution models like first touch, linear, and last touch in a second, so different marketing teammates can look at reports in different ways." (Source)

"The onboarding process became a sunk cost." (Source)

"4 months of onboarding ended in us cancelling the contract because they could not connect our data." (Source)

Is HockeyStack worth the price?

It can be, for B2B teams with long sales cycles, large deal sizes and someone to own the platform. Account journeys, AI analysis and workflow agents on one data model are hard to assemble from smaller tools.

It's a harder case for smaller teams. With no trial, an annual contract and a reported median near $28,000 a year, you need deal values that justify it, and a clear plan for getting your data connected before you sign.

SourceLoop as a HockeyStack alternative

HockeyStack is built for B2B teams that want account journeys, AI analysis and workflow agents on one data model, with a team to help set it up. For that job, at that budget, it's a serious option.

SourceLoop is a first-party marketing attribution and measurement tool for teams that want lead and deal attribution without an annual contract: lead generation businesses, agencies and SaaS companies. It's self-serve and priced on the page. It doesn't identify companies from IP or offer intent data or AI workflow agents, so account-based teams should weigh that.

What you get

These are the features that cover the attribution side of HockeyStack.

• Revenue by channel: pipeline and revenue for every channel and campaign, with first and last touch side by side.

• Switch models in a click: seven rule-based models, from first touch to U-shaped and time decay, on any report.

• Deals from your CRM: HubSpot, Salesforce, Pipedrive and Jobber sync both ways, with stages and won deals read back.

• The paths behind conversions: every channel sequence that led to a conversion, with touches and days to convert.

• Journey on every lead: each visit and ad click before the form, call or booking.

• Lead quality rules: mark leads Good, Not a fit or Spam so pipeline reports stay clean.

• Conversion sync: good leads and won deals go to Google Ads, Meta, Microsoft Ads and ChatGPT Ads with their value.

• Custom reports and export: build a board report once, share it live, or export to PDF or PowerPoint.

• API and MCP: ask an AI assistant about pipeline by channel, on Professional and up.

SourceLoop pricing in detail

Every plan and what it unlocks.

Conversions are unlimited on every plan. Extra websites are $19 a month each, there's a 7-day trial, and you can pay monthly.

HockeyStack vs SourceLoop pricing

The gap is less about features and more about how you buy.

A B2B team on SourceLoop Professional pays $888 a year billed yearly, or $99 a month, for 100,000 page views with CRM deals included. The reported HockeyStack median is around $28,000 a year. HockeyStack does more on accounts and automation, so the real question is whether you need those parts.